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"If you had to start all over with only $300 what steps would you take?"
I found this question from the facebook group. Many of the Amazon FBA experts recommended not to start into the business.
I also agree with other sellers.
Can I start the Amazon FBA business at $300?
Yes, you can! But, you may lose all your money in a few days. Of course, Amazon will start to charge extra fees for tons of things. You may end up spending more than your budget, $300 if you fail.
(If it's a private label product)
On the other hand, it's possible to be successful selling on Amazon if you find the perfect products, great images on your sales page, and all correct keywords.
I found products that are constantly selling without running PPC. One of them is a pretty cheap buying price product so that I can make decent profits. And, another one I am constantly selling is the expansive purchase product which is no other sellers are trying to sell on Amazon.
Both products, I don't run PPC. All I need is to check the listing to make sure I have my Buy Now button and send the products to the Amazon FBA when it's running out of inventory.
It was not easy to find these products.
I tried to sell so many different products, but most of them are not that great selling numbers without running PPC.
Here are some you should know before starting the Amazon FBA
Amazon fees: The business owners usually start the Amazon FBA business, hoping to make some great sales. And, they begin to struggle and get upset with Amazon fees. They usually have their stores and storage. All private label products they are selling at their stores should be popular and trendy.
They think about the display of the products for their buyers to find popular products easily in-store. When they make sales, they get profits.
When these business owners start Amazon business, they would complain about the Amazon storage fees, ranking factors, giveaways, reviews, and very small profits. Their physical stores and Amazon FBA are a totally different business model.
If you try to sell popular products which other sellers are already selling on Amazon, you may need to compete for prices, increasing more coupons, and giveaways to make your listing visible.
I have been working at the grocery store as a designer; I had to create ads every week. Each week, I received a price sheet that has organized the products profit margins. So, I can make a design which products are deeply discounted.
Did you know that the biggest grocery stores' profit margins are around .1~$5 per each product selling? Of course, not all products, but the most of daily products are that low.
Small profits are not a big issue.
When I find 20 different products that are selling 3 or more every day and have $5 pure profit per each product, 20x3x5, $300 earn each day. $9000 for a month earn.
This is my goal, and I am still actively testing many different products on the market.
Software: Software is not a must, but highly recommended for finding keywords and use them to your sales page. To me to research on products, to find keywords, running PPC, follow up emails to customers, check product ranking, protecting buy now buttons, and checking my listings are indexed keywords. With all these, I use the Helium10 software.
Buying Products from Alibaba or 1688 sites: You can easily use the Alibaba.com to find the products easily. Most of them will offer less than 100 units to buy. I highly suggest finding the product that is lightweight, not easy to break, and less than $1 per product.
Let's say, you purchase 50 units for $50 and $50 for shipping. $100
Helium10 software for researching keywords and follow up emails for your customers and so many features to use. $90
Amazon fees. $40 + @
Amazon FBA product preparation, barcode sticker and polybag. Around $35
Listing main image background remove. It's required to remove background to a pure white for 1 main image. You can find who does it for you at Fiverr.com. $5
Running PPC. $10 + @
For the first month, your spending is around $280+@
Yes, you can start your Amazon FBA business at $300, but this budget will burn out quickly.
Again let's go back to the question, "If you had to start all over with only $300 what steps would you take?"
If you still want to try the Amazon business, this is what I will do.
I will visit the Walmart clearance section, and find good products and buy. Resell them to the Amazon.
With the Amazon, all you need is to find already ranked identical product listing and add mine with the lowest price I can sell. When I make sales, I send the product to the customers' addresses. Or, you can send the products to Amazon to start the FBA with small quantity products.
If you want to do a Dropship with Amazon works during the Christmas season, but after holidays, people prefer the Prime to purchase.
Amazon business is more likely to need the cash flow. If you can spend around $1000 for trying the Amazon business, I will highly suggest starting it. But, at $300 to start? I will say no.
Then, what would be the other suggestions for you? Maybe eBay? Your own website to do a dropship?
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You will find both Vectors and Premium Images for your blogs, Video thumbnails, and you name it!
To have a high quality, and secured from the image hunters, you always keep in mind to use the licensed right images for your projects.
If you find any random images from Google, you should not use it. It's not because of somebody else's images. There are some companies hiring full-time technicians and developers to scan thousands of websites to find who uses their licensed images. They will find your name, phone numbers, address to contact you about three times, and they will toss it to their lawyers. That's how they earn money. It doesn't matter your site is a small and personal, they will find you anyways.
So, it's deadly important to use the right photo for your online space.
One of the solutions to prevent any headaches and extra money spent to purchase images one by one, Stock Unlimited is the one you can check it out. It's unlimited download photos at an affordable price.
To use FREE source images, they don't promise you to protect you. Of course, it's very limited to find the right images.
When Stock Unlimited website launched to the public, they offered a lifetime download images. But, now they are offering 3 years. And, I am sure they will no longer to offer unlimited anymore soon.
If you have not checked the deal yet, you can click the link today! If the site shows it's Sold Out, Then you missed it 🙁
I wanted to make a review video earlier, but I decided to make an article instead because I requested them a refund after a month of testing.
I was so excited to get the 10xHostings. They offered one-time cost to keep the unlimited storage server for 10 years. As I am doing the software review and crazy about the websites, I purchased their the reseller account, $197.
2) First Ddos Attack
10xHostings uses the shared hostings for all sites, users. Suddenly, all sites were down for 48 hours. Support ticket was not answered for 48 hours as well. I was about to make some more testing videos of the software and 10xHostings. But, I had to stop all my works. Of course, people started to panic. I can see over 5000 people joined 10xHostings Facebook group. I assume that more than 5000 people may purchased 10xHostings.
Yes, all their sites were down by DDoS Attack.
3) 500, 404 error
After they completed a deep scan for checking each user, server. My sites went back to alive, but my reseller account and sites started down every day for 1 hour.
Anyways, I finished one site design and running Facebook Ads. I had to back and forth to the Facebook ads dashboard to turn on and off when the site is down.
5) Another frustration
On June 2nd, my sites were down again. When it went back to alive, all my sites new designs created on June 1st ~ 2nd works deleted. I immediately checked the database. I could not find the new pages I created. It went back to the ice age. The backup did not work.
6) Refund requested
I contacted support team several times. Not helpful. They are so busy fixing millions of issues on their server. So, I opened a ticket again to ask for a refund and also the reason for it.
They immediately answered me back, HOW SURPRISE!!
Now, I am waiting for responding if they can fix my ice age missing data.
I receive so many emails my 10xHostings server used sites are up and down every hour. To me to test the 10xHostings is completely FAIL.
I am not a developer or high-level expert to the server and coding. But, I have long enough to use the website hostings. In 10 years of my experience with hosting services, 10xHostings is the worst.
Again, slow customer service is a triple reason I decided to get a refund.
I did not want to make some negative reviews about any software because it's their business, cash.
When they fix and become a stable company or server. I will make another review video or article again. But so far for about a month of testing 10xHostings is not the great one.
If you are a website designer, you want to pay attention to the deal for today. I have not done the testing yet. But, I could find so many great feedbacks from many agencies.
What is Essential Addons?
Essential Addons is a library of unique elements that help you customize and maximize your website.
Why you want it
Essential Addons lets you display important content in style, entice people to click with creative buttons, keep images organized with filterable galleries, and show off your fans with testimonial sliders.
Get right to the point with a post grid for an at-a-glance look at all your amazing ideas, a data table to efficiently display info, and a pricing table to tell customers exactly what they’re getting.
Control the style and fields of your contact forms and get customers excited about the idea of staying in touch, and display your Instagram and Twitter feed.
You’re also getting premium elements, like advanced tooltip, section particle effects, and parallax scrolling!
Bottom line: Essential Addons's library of 60+ plug-ins gives you endless ways to customize and design your site.
Hire Remote Workers – Is Your Business Ready to Hire Remote Workers? by Lindsay Pietroluongo
My dad worked from a home office for years, long before it was common or popular to have a commute as short as the hallway. He turned my brother’s old bedroom into an office, and he outfitted it with everything he needed. It was fully functional, stocked with all the supplies a stationery-obsessed college girl could want.
When I moved out of my childhood home and into my own apartment, a two-bedroom so I could set up a home office too, I started to realize how different our jobs were.
He was an AT&T manager who worked from home full-time. He had meetings to attend, the rest of his team knew when he was on the clock and if he wanted to take time off, he put in a request.
As a freelancer, I didn’t have any of those requirements. I even tried juggling a glass of wine with an article deadline one of my first afternoons as a freelancer (don’t do it, trust me). Freelancers have a lot on their shoulders in terms of creating a workspace that’s supportive of their career and lifestyle, but companies with a distributed workforce have to figure out how to do that for all of their employees. They also have to set up communication paths so that collaboration is smooth. It’s a tall order.
Technology has made it possible for employees to work from home (WFH) often and for some companies to be 100% remote. Tech also changed the perception of remote work, as well as common working locations and the notion of traditional hours. Most importantly, modern companies feel that employees don’t have to gather in the same location in order for them to do their job well.
Types of Remote Workers
Remote workers are not the same as freelancers, though they share similarities. Additionally, an employee who WFH now and then is not the same as a person who works remotely full-time. Each type of employee has their own office setups, expectations, requirements and schedules.
In-Office Team with Flexibility
Today, many companies have office space in a central location but allow employees to WFH on occasion, such as:
An employee has a medical or personal event scheduled, like a doctor’s appointment or a meeting with their child’s teacher. In these cases, working from home is an alternative to taking a sick or personal day, and the company won’t be quite as short-handed for the day.
The employee has recurring WFH days because they’re better able to focus on certain projects from the peace and quiet of their house.
There’s an early meeting to attend and the employee has a long commute to the office.
Since these situations call for only infrequent WFH days, the employee’s home office isn’t optimized for full-time work. They may be missing any of the following:
Dedicated office or workspace
Reliable, fast Internet
Necessary equipment, like a printer or scanner
Office supplies and work-related software
Childcare or pet care
These employees deviate from the normal routine once in a while and make do with what they have. However, their home isn’t necessarily ready for full-time productivity and success. Here are two more issues that may arise:
The WFH employee may miss out on important conversations and decisions by being away from normal, daily work conversation.
For in-office employees, the workday gets interrupted if it takes a while to prep and test the tech needed so the WFH employee can attend a meeting.
Employers who’d like to allow employees to WFH on occasion should carefully choose the days when this is most convenient for the entire team. Company-wide guidelines can clarify when an employee can take a WFH day. For example, maybe WFH days are only approved if there aren’t scheduled meetings, other WFH employees or an excessive number of WFH days that month.
100% Remote Team
On the other end of the spectrum is the fully-remote team. This means that there’s no central office and that every person who’s part of the company works remotely. Here are some ways that remote teams are positioned for success:
Remote workers need a dedicated workspace that’s closed off from the rest of the house. They don’t work on outside projects during the workday or act as the primary caregiver for a relative or child. Typically, remote workers aren’t watching movies, cleaning their kitchen or going out for a run in the middle of their workday. They’re in their workspace, just like they would be in an office.
There are clear standards for when the employee will start and stop working, when and how they’ll be available, and when they’re not expected to work. Remote workers have to avoid burnout just like freelancers because there’s a temptation to always be working when it’s so accessible.
Communication is primarily digital. Team members can communicate one-on-one, in groups made up of specific people or in open chat channels. At Elegant Themes, we use Slack for that.
During meetings, every person participates via video. There aren’t just one or two people seen and heard in the meeting – everyone is present and represented. Holding meetings via video instead of over the phone allows for body language, too, and people don’t talk over one another as much.
Those who are not available for a day get up-to-speed when they’re back, and they’re still involved in decision making. They can read the chats they missed or watch a replay of a recorded meeting.
Employees have regular check-ins with supervisors to go over performance, deadlines and expectations.
The company is responsible for paying for the changes that have to take place in the home. They won’t have to pay for the employee to build a wing for their home office, but they would have to upgrade their WiFi, for example.
Short essay on tree plantation PLANING A TREE (BH&G. P. 70, by Barbara Damrosch)
Choose the right species, give it a good start, and you'll have a lifelong companion.
One of the great joys of owning a home is planing a tree. It not only creates a sense of permanence but also is an investment that pays off in added curb appeal, shade, privacy, or fruit. Before you grab the first crabapple that catches your eye, though, check with your local extension service or nursery to zero in on the right tree for your needs, climate, and yard size. Also consider a young tree over a maturer one. It will cost less, be easier to plant and adapt more readily to its new home. When determining the planting spot, remember that most tree types won't tolerate waterlogged ground and deep shade. You will also want to leave at least 15 feet between the house and the tree more if the tree will be broad to avoid any damage to your roof or walls.
Because they've adapted to our habitats, North American natives often require less care and benefit our region's wildlife. Our expert Barbara Damrosch suggests the following as well suited to today's more compact yards.
+Flowering dogwood (Cornus florida)
+Blue palo verde
+'Winter King' green hawthorn
PLANING A TREE, Nurseries sell trees three ways. Each calls for a slightly different planting technique. (BH&G. P. 70, by Barbara Damrosch)
1. Balled and burlapped
These trees come with a fragile root ball still in this growing soil wrapped in burlap. Balled-and-burlapped trees are more difficult to plant because they're heavy and you want to prevent soil from breaking off, which would expose their vulnerable roots to air. The trick to planting them right on the first try:
DIG THE HOLE
Measure the root ball. dig a hole that is as deep as the root ball height and twice as wide. To check the depth, lay a stick across the hole, right, and measure the distance to the bottom.
ENSURE THE RIGHT DEPTH
Measuring is important but not foolproof. To prevent planing too deeply, set sod clumps in the hole. Pull them out from under the ball to lower it as needed. Once positioned, cut and fold back some of the ball's burlap, twine, and, if present, wire cage.
2. CONTAINER GROWN
To plant a tree grown in a nursery container, dig a hole the same depth as the soil in the pot and twice as wide. If the tree is root bound, poke a knife into any circling, matted roots to separate them. Plant so the root flare )at the base of the trunk) is uncovered with no bark beneath the soil.
3. BARE ROOT
The most affordable option, these dormant trees come with moist packing material around their roots. Just before planting, swish roots in a slurry of soil and water. Dig a hole as deep and wide as the longest roots, mound soild in the center, and spread roots down the mound sides. Fill the hole, patting firmly to avoid air pockets and making sure al the trunk is above the soil.
We would like to recommend a BRAND NEW Plow, Hoe Tool, Planting Gardening Tool, Ho Mi
Homi (Korean: 호미), also known as a Korean hand plow, is a short-handled traditional farming tool used by Koreans. It is a farming tool that removes grasses from paddies and fields. It is also used when plowing a rice field, planting seeds, plowing up soil, and digging potatoes in fields. It is a farming tool inspired by the hoe. It is an important extension of agriculture from the ancient times because the homi was excavated in the Bronze Age historic site of the Pyeongnam Mangsan Daepyeong-ri and the early Iron Age historic site of Yangpyong, Gyeonggi Province.
If you have your WordPress sites finding issues often, what would you do?
I have been using WordPress for the blog sites and selling digital and physical products.
WordPress is a bit heavier than HTML sites, more folders, files, complicating codings, etc. Since that's the reason for it, the site's loading time is slower. If you use the super faster hosting service and you know everything about WordPress and SEO, you may not be one of the owners of the slow websites.
When I was a beginner to my WordPress sites, I added so many free and premium plugins. I thought this would my website better and more secure.
Nevertheless, that was my mistake.
My WordPress sites became so slow loading fully even I was using super cool optimizing image and caching plugins. It did not fix anything for my super complicating sites.
One day, I realized that half of my main page designs were disappeared. How could this possible? I spent hours to figure out the issue.
It was the plugins.
I had to deactivate all plugins and activate one by one to find the problematic plugins. Yes! I found it and deleted that plugin.
And, a few months after, I started to see the error message to the site. It was the plugins again. But, I was not able to login to the admin backend. It was completely dead site to me.
So, I used the Cpanel to delete all unnecessary plugins. When I refreshed the site, I could see my front end page again.
After a couple of different issues exposed, I contacted the WordPress expert to check my site hoping to give me a better solution. They did the same to deactivate all plugins and check each one of them and delete if it's causing the issue.
I still get error messages and crushing some plugins or theme. That means I and other WordPress users must keep maintaining their sites regularly.
If you need someone to maintain your sites or redesign, don't hesitate to contact me. Based on my huge experience data, I can help you with selling products, SEO, maintain your WordPress site(s).
10 Local SEO Marketing Tips from Local SEO Experts By Alex
While overall search engine rankings have a huge impact on your business and its profits, don’t overlook the importance of local rankings.
According to research conducted by Google, local searches entered into a smartphone led 50% of those searches to shop in a local store. This happened on the same day they conducted the search.
With numbers like those, you can’t afford to ignore local SEO. To help you master it, we’ve culled the top 10 tips from local SEO experts. We’re sharing them with you in this awesome article.
Tip 1: Make Sure You’ve Filled Out Your Listing On Google Maps
If your business isn’t searchable on Google Maps, local SEO experts agree that people won’t just lose interest trying to find your location. Many people won’t even know your business exists at all.
Make sure you’ve submitted your website to Google Maps and that you’ve claimed your listing there. When filling it out, always give complete information.
But don’t stop there. Upload photos of your business to make it easier for customers to recognize, and so you can be sure you’re putting your best “face” forward online.
Tip 2: Don’t Forget About Online Reviews
Local SEO experts agree: online reviews can make or break your business.
In fact, 88% of shoppers trust online reviews just as much as they do recommendations from their friends and family members.
You don’t necessarily need to pay people to write positive reviews for your business. You do need to make sure you include customer testimonials on your website, that you’ve signed up for local review services, and that you’re encouraging your shoppers to leave you reviews online or offering discounts or rewards to those that do.
Tip 3: Do Your Keyword Searches
While creating engaging and original content that visitors to your website will actually want to read – and bookmark – you still need to use relevant keywords to make sure your target market can easily find your website!
Keywords, local SEO experts agree, are hugely important when it comes to boosting your site’s ranking. They often can be tailored to better click with (no pun intended) local commonly-typed phrases and popular searches.
So, you know that keywords are essential, but how and where to find them?
If you’ve decided not to yet hire professional SEO services to help, look into using free keyword generation tools. Especially popular are services such as Blumenthal’s free keyword category tool.
This tool allows you to enter your type of business and then peruse all the synonyms pulled for you by the local Google database.
Remember – no keyword stuffing! If you’re struggling, consider hiring a content writer to help you seamlessly incorporate keywords into your web content.
Tip 4: Create Targeted Location Pages
Even at the local level, you’ll find that your business serves some areas, districts, and even neighborhoods more than it does others.
Local SEO experts agree that once you’ve figured out where in your region you seem to be consistently doing the most amount of business, you’ll need to target those locations specifically.
Doing this will boost your site in the rankings of these specific successful locations. To help speed up this process, be sure to include the location you’re targeting in the URL tag, as well as the title tag. Don’t forget to include that location when you’re writing your content!
Think of this as your location keyword strategy. Remember that there’s no limit to the number of exact locations you can pinpoint here.
Tip 5: Make Sure You’ve Clearly Listed Your Business’s Name, Address, And Location – In Multiple Places
We’re not just talking about registering with several listing services or in ad copy.
Remember: not everyone is accessing your company’s website for the first time at its homepage. They’re coming to your site from a variety of links and search engine results.
Sure, while sometimes, they do land on your home page, it’s not a guarantee. You’ll lose valuable conversion opportunities, especially at the local level, if you’re not clearly placing your name, address, and phone number (we’d even venture to say you should add your store/company hours to the mix) in the header or footer of every internal page of your website.
If you have multiple locations, the same rules apply. Make sure you’ve also verified that your NAP is equally accessible and visible on your mobile sites, as well as within any apps you’ve developed as a part of your business.
There’s nothing more frustrating to a customer than taking the time to read about all the wonderful offers a company has to offer – and then being completely unable to find the location. Don’t make customers do they work to find yours: they won’t.
Tip 6: Get In Touch With Local Media
We’re not just talking about print ads. Much of local business success depends on name and brand recognition just as it does on word of mouth.
Use local SEO experts, content writers, and other creators to help you publish your articles, create content that is shareable, well-written, and optimized for local markets and media.
Don’t pay more for digital ad space in giant online newspapers. Instead, target the local publications, tv shows, and even other popular blogs and websites in your area.
Even better? Scour the popular social media accounts in your area, and ask popular users to do a collaborative sponsored post about your business.
Tip 7: Make Sure Your Website Is Optimized For Customer Satisfaction
Especially at the local level, when users have dozens of other options literally at their fingertips, local SEO experts agree that the accessibility, loading speed, intuitiveness, and even design appearance are all factors you need to pay attention to.
If your page doesn’t load fast, they’re likely to click over to your competitor’s. Especially for local businesses, who may not be able to compete with the price points of larger chains, customer satisfaction is what keeps people in your stores – and the same goes for your website.
If it’s not optimized for their use, why should they do business with you?
Tip 8: Don’t Overlook Direct Data
Direct Data is a process that individual companies go through in order to gain a higher ranking factor – and it’s something that local SEO experts already know is super important.
Basically, local companies will give more detailed data about themselves with the goal of improving their site’s ranking. Plus, these pieces of data appear directly in the search listing of your business – think of them like a micro-second elevator pitch.
If users share their locations with search engines, direct data can help make sure your name comes up at the top of the list of best places in the area. If you’re a restaurant, direct data gives customers info like whether or not you deliver, your opening times, if you’re vegetarian, and what the price point of your restaurant is.
Tip 9: Make Sure Your Site Is Mobile-Friendly
Remember: not every search happens in a web browser on a computer or laptop.
In fact, Google reports that in over 10 countries, mobile searches have already outpaced desktop ones – and that number is rising every day.
Your website’s ability to be accessed online is now a part of your Google Ranking Factor, and keep in mind too, that you’ll need to build up your presence on mobile apps that can help local consumers find your stores or learn about your services.
Plus, local SEO experts know that mobile access means you can offer in-store, same-day deals to local customers in banner ads or through automatic downloads – a great incentive to get people in your store as soon as possible.
Tip 10: Don’t Ignore Voice Search
In addition to mobile searches, more and more people are using voice searches to find the local products and services they need. If they’re driving, then think of them as “already on the way” to your store!
So how can you gain access to voice searches? Think about it: we write and speak in different ways – what keywords work for web-entered text searches won’t be the same in voice searches.
Either research or ask your team to compile voice search keywords and phrases – and make sure you’re equally considered follow-up questions that are far more common in voice searches than in online ones (where users just have the option to open up another browser tab or click a link.)
Now You’re The Local SEO Expert!
We know you’ve enjoyed these great tips, and that you’re more than ready to start implementing them into your content marketing strategy. If you’re looking for more SEO tips and tricks, check out our blog.
If you’re ready to hire local SEO experts that can make a big impact on both your local and global search engine rankings, contact us to get an SEO audit and to learn more about what our team can do to help you grow your website and your overall business.
Amazon offers a number of ways through which online retailers can sell inventory, but choosing which program to use to sell on Amazon can be a challenge.
Keep in mind that managing accounts on Amazon takes time and knowledge on the part of the seller. Amazon has particular requirements for its Marketplace and a considerable amount of time and knowledge are necessary to manage these campaigns.
Still interested? Keep reading to learn how to list on the Amazon Marketplace and place ads on Amazon.
Jump to a Section
What is the Amazon Marketplace?
How to Sell on Amazon
Amazon FBA Facts
Cost to Sell on Amazon
Advertising on Amazon
1. What is the Amazon Marketplace?
The Amazon Marketplace is one of the most well-known marketing channels for online retailers. To list products on the Amazon Marketplace, sellers are required to set up an account, and send Amazon a product feed.
As seen in the example below, Marketplace listings are the seller results that appear when a query is typed into the search box.
The Amazon Marketplace program does not link shoppers to a merchant’s site, as all transactions are performed on Amazon.com.
2. How Should I Sell on Amazon?
Below are the major ways you can sell on Amazon, and some qualifications to help you decide which selling option is best for your online store.
Get Our List of Top Amazon Seller Mistakes
Sell TO Amazon
Selling to Amazon is an invite only program. Selling directly to Amazon grants Amazon ownership of your inventory, which they will market and sell to shoppers on Amazon.com.
How it works: Merchants or manufacturers sell their inventory (e.g. hats) to Amazon at wholesale rates. Once those items have been sent to Amazon, the seller is done with the products. Amazon pays for the inventory directly to the seller and maintains ownership of the products.
Amazon sells those products on the Marketplace (as Amazon) – choosing their own price and shipping options.
Benefits of Selling to Amazon
Selling to Amazon is an available option for manufacturers and virtually eliminates direct seller work including marketing, advertising, and even pricing.
Other benefits of Selling to Amazon include:
Avoid hassle of handling pricing, shipping and other logistics for product sales
Display and detail page functionality only available to Amazon (e.g.: subscribe n save)
Manufacturer Central inventory projection tools not available in Seller Central
Sell ON Amazon
A popular option for selling with Amazon is selling on Amazon.com. Today more than half of total sales on Amazon come from third-party sellers.
How it Works: Sellers list their products on the Amazon Marketplace, and sell items as 3rd party sellers.
Selling on Amazon is generally more work than selling to Amazon, but is also comes with greater levels of control and the potential for higher margins. Sellers on the Marketplace control shipping, prices and optionally fulfillment.
Sellers who sell on the Amazon Marketplace have different fulfillment options to choose from. Sellers can choose whether they want to handle fulfillment or let Amazon sort, package and ship products through their own fulfillment centers.
As a third party seller selling on the Amazon Marketplace you have the option to use Amazon’s fulfillment services:
Fulfillment by Amazon (FBA) – Sellers leverage Amazon’s fulfillment for products sold on the Amazon Marketplace
Or sell using your own fulfillment (FBM) – Sellers handle fulfillment for their products sold on the Amazon Marketplace
Amazon charges sellers to sell on the Amazon Marketplace based on what program they choose to sell through, and how much they sell.
FREE GUIDE: The Guide to Fulfillment by Amazon
Benefits of Selling on Amazon.com
Increase Exposure – Leverage millions of unique monthly visitors to get more people to your online store.
Leverage Marketplace Benefits- Amazon’s Marketplace is a shopping destination that is known for reliability, ease of online shopping and selection. Listing on the Marketplace allows sellers to capitalize on that branding.
Find New Customers- The Amazon Marketplace is huge. Sellers gain exposure to new and varied shoppers through the Marketplace- many of which would never encounter your online store otherwise.
Increase Sales- Shoppers on Amazon have come to the Marketplace with the explicit intent to purchase, or at the very least are looking to browse. Online search, advertising and other forms of online exposure do not guarantee that same bottom of the funnel-audience. Bottom Line- people on Amazon are more likely to buy.
Here is an overview of some of the features for each way you can sell on Amazon:
Sell ON Amazon vs. Sell TO Amazon?
Which program you choose to use to sell on Amazon depends on your store, fulfillment abilities, ROI goals, and many other variables.
Vendors who sell to Amazon avoid some headache with logistics, but are limited with their scope and ability to market products. Selling on Amazon is an option which is more suited to sellers who would sell to Amazon but want to take advantage of more exposure and other benefits of the Amazon Marketplace.
Switching from Selling to Amazon TO Selling ON Amazon
If you are already selling on Amazon and are considering selling to Amazon, consider some of the elements below:
Amazon FBA payments come in after 2 weeks, Amazon vendors often have to wait 90 days for payment
Selling to Amazon requires you set up an EDI
Vendors who sell to Amazon can sell in bulk (more revenue), but that often results in 20%-30% less revenue than your normal selling price
Vendors often lose the ability to control market price as Amazon will dictate price on the Marketplace and affect your MSRP.
Vendors run the risk of getting replaced by new ‘knock off’ vendors
Amazon dictates what they purchase from vendors, instead of FBA purchases driving shipments to Amazon
Here is a breakdown of some of the major considerations between selling to and on Amazon:
3. Should I Use Fulfillment by Amazon?
There are millions of third party sellers on the Amazon Marketplace worldwide, generating more than 50% of Amazon’s total sales.
If you sell on Amazon, or are looking to sell on Amazon as a third party seller, one of the first decisions you need to make is whether to use Fullfillment by Amazon (FBA) or to handle your fulfillment in house (or by a service).
Using FBA can significantly impact your sales and fulfillment efficiency, but FBA may not be a good choice for your online store.
What isFulfillment by Amazon(FBA)?
Fulfillment by Amazon, often referred to as FBA is a fulfillment choice for sellers on Amazon which allots fulfillment for sellers products to Amazon.
Amazon sells its own inventory on the marketplace alongside products from outside sellers. When a product from a third party merchant is purchased on Amazon, who ships that item depends on the fulfillment method selected by the retailer.
Check out Amazon’s explanation of how Fulfillment by Amazon works:
Merchants who choose to participate in FBA hand off fulfillment- packaging, sorting and shipping to Amazon. Amazon has more than 80 fulfillment centers in the US which handle fulfillment- both for itself and third party sellers.
Note: FBA is a fulfillment option which sellers can choose for any or all of their products. Sellers vary on the number of products they choose to fulfill (if any) using FBA, depending on their margins, product category, and related seller variables.
Why should I Use Fulfillment by Amazon?
Fulfillment by Amazon is a good option for merchants who are looking to increase shipping time and reduce time and money allotted to fulfillment.
Other FBA benefits for Amazon sellers include:
Less Business Operations– FBA eliminates fulfillment shipping efforts for sellers. Instead handling warehouse management & packaging (handling shipping, picking) and those associated fees, retailers can pass off those task to Amazon
Amazon Prime: Amazon Prime customers purchase more, and more frequently than traditional Amazon shoppers.
Using FBA increases product discover-ability as FBA products feature Prime shipping, and appear for Prime filtered searches.
Prime users and purchasers increase seasonally, and can add a boost around the holiday. Last Q4 more than 1 million people signed up for Amazon Prime in one week.
Conversions are more likely on detail pages that are prime eligible, which can increase sales for products you sell using FBA.
Customer Service & Returns: Amazon handles customer service and returns with FBA orders, which is a perk for sellers who aren’t customer service specialists.
Shipping Speed: For online shoppers, FBA means quicker shipping rates, Amazon Prime eligible shipping, as well as 24/7 Customer Service and delivery tracking through Amazon. FBA products are shipped from Amazon, so they process faster and ship faster than products sent directly from the retailer. Amazon emphasizes customer service, so shoppers can rely on helpful assistance.
Buy Box Share: FBA impacts key factors in Buy Box share variables including shipping and seller rating. FBA is a good way to boost your chances of getting a share of the buy box for products where shipping or other Buy Box eligibility requirements might be hard to achieve.
Amazon Branding: FBA is fulfillment by Amazon. Amazon has worked hard to curate a brand around customer service and ease of online shopping. FBA aligns your store with that branding and lends that reputation to your store.
How Much Does FBA Cost?
Selling on Amazon charges a percent of total sale profits. In addition to those fees, FBA charges fees based on:
Pick & pack
Storage costs (sq ft.)
For some sellers, FBA seems like an expensive option, but keep in mind FBA encompasses fees for all of fulfillment- costs including warehousing and shipping. Use Amazon’s Revenue Calculator to scope out whether your products will be profitable using FBA.
FBA Cost Considerations
Amazon Fulfillment impacts your margin for individual products, which arguably limits profitability. However, with the increase of total sale volume and exposure, FBA is likely a good investment for your online store. For example, you may make less money overall on a particular product such as a waterbottle, but you are likely to sell more waterbottles overall for a larger holistic profit.
Remember you’re not forced to use the FBA option for all of your products, so take the time to calculate which products are profitable to fulfill with FBA.
FBA may not be an option for your store depending on the competition surrounding your products, what products you sell, where your business is located, your margins, and other related variables.
FBA and Commingling
FBA products are sold by third-party merchants and need to be labeled and shipped to Amazon warehouses before Amazon can handling fulfillment using FBA. Amazon offers two labeling options for FBA, both which come with variables which may affect your profitability and time.
FBA Labeled Inventory- Require an individual label for each product sent to Amazon for FBA.
Stickerless/ Commingled FBA Inventory- Allow merchants to exclude an FBA label. Amazon will use product identifiers (e.g UPC) to group your products with similar commingled inventory.
Commingled Inventory requires less work with labeling, but groups your products with other sellers for faster shipping. Commingling issues can arise with damaged packaging and commingling fraud.
Consider both options and your products when choosing FBA labeling methods. Also, keep in mind you may want to choose one label method for a portion of your products.
Fulfillment by Amazon is a convenient fulfillment option which allows Amazon sellers to leverage Amazon’s resources to increase marketplace sales. Determine what your store budget, margin, and profitability is for Amazon as a whole and for specific products before deciding to leverage Fulfillment by Amazon.
4. What is the Cost to Sell on Amazon?
Amazon sellers can choose between a Professional or Individual selling plan. Individual sellers pay $0.99 for each item sold on Amazon, in addition to variable closing fees ranging from $0.45 to $1.35. Professional sellers pay variable closing fees and referral fee percentages ranging from 6% to 25% (an average of 13%). Professional sellers also pay $39.99 per month, but are exempt from the $0.99 per item fee.
Referral fees and variable closing fees are subtracted from the overall sale (including selling price, shipping and other charges such as gift wrap).
Note: Merchants who pay a monthly subscription fee of $39.99 to be a Pro Merchant Subscriber DO NOT have to pay the Amazon Marketplace $0.99 per item fee (good for merchants selling well over 40 products a month). If you sell more than 40 products a month then the Professional Seller Program is a no-brainer.
Here’s a more detailed breakdown of those fees:
Amazon selling fees for a professional seller include:
Monthly subscription fee of $39.99
Referral fees on each item sold (varies by category – see full list below)
Variable closing fees (varies by category – see full list below)
Amazon selling fees for an individual seller include:
No monthly subscription fee
USD$ 0.99 fee for each item sold
Variable closing fees (varies by category – see full list below)
Other fees, such as shipping and gift wrap, are paid for by the customer. Here’s an example of those Amazon selling fees in action:
Amazon Selling Fees: Referral Fees Breakdown
The Amazon Marketplace Referral Fee is essentially a percentage of your total item price (and gift wrap charges if applicable) that Amazon collects based on its CPA model.
For example, if you sell an automotive accessory on the marketplace for $85.99, Amazon will keep $10.32 (12%) of that revenue as referral fees.
Here’s how much Amazon will take out of your individual product sales for different product types:
Amazon Kindle – 15%
Automotive Parts and Accessories (not including Tires & Wheels) – 12%
Tires & Wheels – 10%
Baby Products (not including Baby Apparel) – 15%
Books – 15%
Cameras and Photos – 8%
Consumer Electronics – 8%
Electronics Accessories – 15% for items under $100 (item price + gift wrap charge); 8% for over $100; minimum referral fee of $1.00
Entertainment Collectibles – 20% for items under $100 (item price + gift wrap charge); 10% for items $100-$1000; 6% for items greater than $1000; minimum referral fee of $1.00
Home & Garden Products (including Lawn & Garden, Pool Supplies, and Pet Supplies) – 15%
Industrial & Scientific Products (including Food Service and Janitorial & Sanitation) – 12%
Kindle Accessories – 25%
Music – 15%
Office Products – 15%
Personal Computers – 6%
Shoes, Handbags, and Sunglasses – 15%
Software & Computer Games – 15%
Sporting Goods – 15%
Sports Collectibles – 20% for items under $100 (item price + gift wrap charge); 10% for items $100-$1000; 6% for items greater than $1000; minimum referral fee of $1.00
Tools & Home Improvement Items – 12%
Toys – 15%
Unlocked Cell Phones – 8%
Videos, DVDs, and Blu-Rays – 15%
Video games – 15%
Video game consoles – 8%
Watches – 15%
Any other products – 15%
Note: The minimum $1.00 referral fee for electronic accessories, entertainment collectibles, and sports collectibles are void for merchants that pay the $0.99/ sold item fee (non-Pro Merchant Subscribers).
The Amazon Marketplace variable closing fees are fixed for media products and vary for non-media products. These fees pertain to the shipping details of your sold product.
Let’s take a look at the rates:
Amazon Variable Closing Fees for Media:
*For domestic standard shipping, domestic expedited, and international shipping, except where indicated.
Books – $1.35
Music – $1.35
Software & Computer Games – $1.35 for domestic standard and expedited shipping; N/A for international
Videos & DVDs – $1.35
Video Games – $1.35 for domestic standard and expedited shipping; N/A for international
Video Game consoles – $1.35 for domestic standard and expedited shipping; N/A for international
Amazon Variable Fees for Non-Media Products:
Domestic Standard Shipping: $0.45 + $0.05/lb
Domestic Expedited: $0.65 + $0.10/lb
Amazon Selling Fees for a Sold Book [Example]:
Now that you know the Amazon selling fee structure, let’s look at an Amazon fee example. Imagine you’re a book merchant who just sold Harry Potter and the Sorcerer’s Stone for $15.99. Suppose the customer paid $3.99 for shipping and NO gift wrapping. Assuming that you’re not a Pro Merchant subscriber, here’s how Amazon will deposit your revenue:
Don’t let these fees scare you.
Amazon is a major source of traffic for online retailers and is competitive with other marketplace rates. Being aware of and understanding the Amazon selling fee structure is the first step on your way to managing a Marketplace campaign effectively.
Use our Amazon Seller Fee calculator to determine just how much you’ll pay to sell on Amazon.
5. How Do I Advertise on Amazon?
Amazon has expanded the reach of its Amazon’s Sponsored Products program- an advertising outlet for Amazon sellers which increases visibility for Buy Box items.
Amazon Sponsored Products has been an Amazon ad option which boosts visibility on the Amazon marketplace since 2012, but this year Amazon updated the program (login required) with Campaign Manager features including automatic targeting, easier Seller Central usability, and most notably more visibility on Amazon search and product pages.
Amazon Sponsored Products elevates Marketplace seller products that are Buy Box eligible on search and product pages with an additional cost per click fee.
Amazon Sponsored Products highlights product ads for Amazon Buy Box eligible products on Amazon search.
Sponsored Products Ads can populate at the bottom of Amazon search results:
Or alongside Amazon SERPs:
And on detail pages:
Amazon Sponsored Products ad placements on are only available for products which are winning the Buy Box– and lead directly to the product detail page where your product is featured.
Frequently compared to Google AdWords ads for its keyword ad population, Sponsored Products populate on search and product pages based on seller determined keywords and max bid per click metrics.
Amazon uses keywords, bids and search relevancy to display ads.
With Google’s Automatic targeting update (09/2014), sellers can skip the process of selecting keywords. However, Automatic Targeting removes the higher level of control associated with Manual Targeting, which should be considered if you choose to utilize Automatic Targeting.
Amazon Sponsored Products Eligibility
Compared to Amazon Product Ads, Amazon Sponsored Products setup is much if you can vs. how you can. That is, Amazon Sponsored Products are only available for sellers who are Sponsored Products eligible.
Sellers looking to boost product visibility on Amazon with Sponsored Products must choose products which are Buy Box eligible. In addition, Sponsored Products is only available in 6 countries and across 30 categories currently.
Amazon Sponsored Products Best Practices
The major benefit of Sponsored Products for Amazon sellers is gaining visibility on Amazon’s competitive and product dense marketplace. With that in mind, its key sellers leveraging Sponsored Products to optimize existing product information on Amazon. Consistently audit and optimize your product information with Buy Box variables in mind (e.g. product price, image, shipping,etc.)
Continue to work to achieve a higher Buy Box share for individual products and more products across your inventory. Specifically, try and get increased Buy Box ownership for your top selling items.
Sponsored Products run based on your daily budget and ad bids- audit your campaign strategy regularly for higher ROI and to avoid clicks which aren’t converting.
Just like AdWords ads on Google search, Sponsored Products are limited in how much real estate they occupy on Amazon. Refine the variables which do appear (product image, title, price, star rating, etc.) to get the most out of your ads.
Consider your online store variables – what you sell, your margins, advertising budget, etc. alongside the variables for selling on the Amazon Marketplace, through Amazon Sponsored Products.
Remember no advertising campaign or sales channel is a substitute for consistent elbow grease, competitive pricing, and quality product.