ShortPixel Honest Review, Optimize all your website images and make it load faster!

ShortPixel Honest Review, Optimize all your website images and make it load faster!

ShortPixel Honest Review

I wanted to share with you my real experience of using the ShortPixel WordPress Plugin.

ShortPixel Honest Review
ShortPixel Honest Review

If you have your blog sites, e-commerce, or landing pages you will need something to optimize your images to make your websites load faster and stable.

Did you know the fast websites are ranking better on Google? Of course, your website visitors will not wait for your site's loading. When they feel it's slow, they will move out.

My new website performance score is "D." Even though all other "RECOMMENDATION" is A.

So, I purchased ShortPixel to test out to make my site better for me and visitors.

I just completed running the ShortPixel. But, it was not able to optimize all images because most of my images are from a different site. Anyways, I could see some difference, actually a big one.

Look at the Fully Loaded Time.

It was 9.3s before and jumped to 2.3s. It's huge.

I also tested on my other site. It's called OnlineBusiness . com

Let's compare without ShortPixel installed and with installed.

I was stunned by how powerful it is to use the ShortPixel to my sites.

Now, I want to share even more exciting news. ShortPixel is now offering the best deal. You can pay only one time and use the ShortPixel WordPress plugin to all your sites.

If you have under 5 blog sites, you will need just the first option. If you run some e-commerce site and if you have a plan to expand more e-commerce stores, I highly suggest getting the highest one. I personally got the highest to cover all my blog sites and e-commerce sites.

As I am an old user to the ShortPixel, I highly recommend this great opportunity to try out the ShortPixel because they will get you money back in 60 days no matter what.

That's it for this video. If you liked my video please thumbs up and subscribe my channel to watch other upcoming videos.

Subscribe my Youtube channel

ShortPixel Honest Review

ShortPixel Honest Review

Hire Remote Workers for your business?

Hire Remote Workers for your business?

Hire Remote Workers – Is Your Business Ready to Hire Remote Workers? by Lindsay Pietroluongo

Hire Remote Workers
Hire Remote Workers – Photographer: Thought Catalog | Source: Unsplash

My dad worked from a home office for years, long before it was common or popular to have a commute as short as the hallway. He turned my brother’s old bedroom into an office, and he outfitted it with everything he needed. It was fully functional, stocked with all the supplies a stationery-obsessed college girl could want.

When I moved out of my childhood home and into my own apartment, a two-bedroom so I could set up a home office too, I started to realize how different our jobs were.

He was an AT&T manager who worked from home full-time. He had meetings to attend, the rest of his team knew when he was on the clock and if he wanted to take time off, he put in a request.

freelancer
freelancerPhotographer: Daria Nepriakhina | Source: Unsplash

As a freelancer, I didn’t have any of those requirements. I even tried juggling a glass of wine with an article deadline one of my first afternoons as a freelancer (don’t do it, trust me). Freelancers have a lot on their shoulders in terms of creating a workspace that’s supportive of their career and lifestyle, but companies with a distributed workforce have to figure out how to do that for all of their employees. They also have to set up communication paths so that collaboration is smooth. It’s a tall order.

Technology has made it possible for employees to work from home (WFH) often and for some companies to be 100% remote. Tech also changed the perception of remote work, as well as common working locations and the notion of traditional hours. Most importantly, modern companies feel that employees don’t have to gather in the same location in order for them to do their job well.

Types of Remote Workers

Remote workers are not the same as freelancers, though they share similarities. Additionally, an employee who WFH now and then is not the same as a person who works remotely full-time. Each type of employee has their own office setups, expectations, requirements and schedules.

In-Office Team with Flexibility

Today, many companies have office space in a central location but allow employees to WFH on occasion, such as:

  • An employee has a medical or personal event scheduled, like a doctor’s appointment or a meeting with their child’s teacher. In these cases, working from home is an alternative to taking a sick or personal day, and the company won’t be quite as short-handed for the day.
  • The employee has recurring WFH days because they’re better able to focus on certain projects from the peace and quiet of their house.
  • There’s an early meeting to attend and the employee has a long commute to the office.

Since these situations call for only infrequent WFH days, the employee’s home office isn’t optimized for full-time work. They may be missing any of the following:

  • Dedicated office or workspace
  • Reliable, fast Internet
  • Necessary equipment, like a printer or scanner
  • Office supplies and work-related software
  • Childcare or pet care

These employees deviate from the normal routine once in a while and make do with what they have. However, their home isn’t necessarily ready for full-time productivity and success. Here are two more issues that may arise:

  • The WFH employee may miss out on important conversations and decisions by being away from normal, daily work conversation.
  • For in-office employees, the workday gets interrupted if it takes a while to prep and test the tech needed so the WFH employee can attend a meeting.

Employers who’d like to allow employees to WFH on occasion should carefully choose the days when this is most convenient for the entire team. Company-wide guidelines can clarify when an employee can take a WFH day. For example, maybe WFH days are only approved if there aren’t scheduled meetings, other WFH employees or an excessive number of WFH days that month.

100% Remote Team

On the other end of the spectrum is the fully-remote team. This means that there’s no central office and that every person who’s part of the company works remotely. Here are some ways that remote teams are positioned for success:

  • Remote workers need a dedicated workspace that’s closed off from the rest of the house. They don’t work on outside projects during the workday or act as the primary caregiver for a relative or child. Typically, remote workers aren’t watching movies, cleaning their kitchen or going out for a run in the middle of their workday. They’re in their workspace, just like they would be in an office.
  • There are clear standards for when the employee will start and stop working, when and how they’ll be available, and when they’re not expected to work. Remote workers have to avoid burnout just like freelancers because there’s a temptation to always be working when it’s so accessible.
  • Communication is primarily digital. Team members can communicate one-on-one, in groups made up of specific people or in open chat channels. At Elegant Themes, we use Slack for that.
  • During meetings, every person participates via video. There aren’t just one or two people seen and heard in the meeting – everyone is present and represented. Holding meetings via video instead of over the phone allows for body language, too, and people don’t talk over one another as much.
  • Those who are not available for a day get up-to-speed when they’re back, and they’re still involved in decision making. They can read the chats they missed or watch a replay of a recorded meeting.
  • Employees have regular check-ins with supervisors to go over performance, deadlines and expectations.
  • The company is responsible for paying for the changes that have to take place in the home. They won’t have to pay for the employee to build a wing for their home office, but they would have to upgrade their WiFi, for example.

Hire Remote Workers

You can find this article at Here

Productive Life, Something useful to do on the internet

Productive Life, Something useful to do on the internet

Productive Life

Productive Life
Productive Life–Photographer: Isaac Smith | Source: Unsplash

I need to do something productive? Read this my short article 🙂

Productive Life
I need to do something productive?

I just received an email "You're a writing machine!" I think I am. I write in English and Korean versions that needs some efforts and time. If you want to become a productive person, I highly suggest starting your blog sites adding images, videos, and excellent writing skills.

Even though, not many people will respond to your blog sites instantly, but will after a few months or years.

It's a huge plus to start your own business someday in the near future.

Your blogs probably would become a huge practice and experience.

Learn Online Business-Productive life
Learn Online Business-Productive life–Photographer: Bonnie Kittle | Source: Unsplash

We don't know our future; we can prepare something cool and new on online before the machine invades our job markets 😛

I don't think this will happen in a few months or years. But, maybe after 10 years or before that time.

It sounds crazy, right? But, many experts are saying that this will happen one day in our lifetime. Do you remember 10 years from today?

I was a College student and using the folder phone and browse Google with it.

I have never imagined I will use my Samsung note smartphone to watch Youtube videos and start my online business.

15 years ago? Still, many households used a modem, and mine was AOL. I learned how fast it is changing our life depending on devices, machines.

Productive life
Productive Life–Photographer: Christian Wiediger | Source: Unsplash

Nowadays, it's booming to make their Youtube channels and share their experiences and skills to the world. They will instantly notice that not only Americans or English speakers watch their videos and leave comments. Thank you, developers! We now can learn anything outside of our society.

Did you watch the Billboard 2019? Do you know who BTS is? They are a Korean boy band. It's my first time seeing people are interested in an Asian boy band. I was impressed.

Internet space is one big community. There are only two split members, none active internet users, and internet users.

I am not a prophet. I cannot imagine what will happen next to our lives. But, one thing to earn your online experience will not hurt you.

If you use Social Media, keep updating the new your interesting contents. It does not have to be a long essay. Just a few hashtags will help others find you. So convenient.

Blogs could be the next thing. But, I highly suggest starting today.

Blogs-Productive Life
Blogs-Productive Life–Photographer: Corinne Kutz | Source: Unsplash

WordPress blogs will be perfect for you. If you do not have your experience to build your blog sites, contact me. I will help you to find the most affordable but powerful way to build your blog sites.

Erin Pak Channel
Erin Pak Channel

I make some software review videos on my Youtube Channel. You can find me here. I also make Korean version videos, how to make money online.

I make some software review videos on my Youtube Channel. You can find me here. I also make Korean version videos, how to make money online.

I am talking about Dropshipping, SEO, the Website, selling products for both digital and products, Amazon, eBay, and so much more.

Productive Life could be anything you love

Productive Life could be anything you love
Productive Life could be anything you love–Photographer: Tyler Nix | Source: Unsplash

What if you want to make earrings? Or furniture? You will still need a website to promote to sell or show others. Open a small business? Yes, you need something for others to find your store. Old generations will still use letters, offline.

South Korea 5G internet service
South Korea 5G internet service–Photographer: Thomas Jensen | Source: Unsplash

In South Korea, they use the highest speed internet. Free Wifi is everywhere. They will launch the 5G internet very soon.

15 years ago when I was using the modem to connect the internet in the USA, they used the high-speed internet what I am using today (for example, Comcast).

When we used the folder type phones in the USA, they used touch screen phones.

I am middle 30 years old, and my parents are 60s. They are using smartphones to search and watching Youtube videos on the bus, subway, car, markets, bedroom, bathroom, etc. My grandmas carry their smartphones and use them to do a video chat.

Offline marketing is still working. But not that much impactive in South Korea.

"Remarkably, the number of small businesses in the United States has increased by 49% in the last 35 years. U.S. Small Business Administration also reports that more than 500,000 adults in the USA started their businesses each month in 2014." by How to start your successful Dropshipping Business

If you have not started your online blogs, shops, website, it's not too late. You will become a more productive person for sure.

Happy Productive Life
Happy Productive Life– Photographer: DESIGNECOLOGIST | Source: Unsplash

Short essay on tree plantation – PLANING A TREE

Short essay on tree plantation - PLANING A TREE

Short essay on tree plantation
PLANING A TREE (BH&G. P. 70, by Barbara Damrosch)

PLANING A TREE
Photographer: Ameer Basheer | Source: Unsplash

Choose the right species, give it a good start, and you'll have a lifelong companion.

One of the great joys of owning a home is planing a tree. It not only creates a sense of permanence but also is an investment that pays off in added curb appeal, shade, privacy, or fruit. Before you grab the first crabapple that catches your eye, though, check with your local extension service or nursery to zero in on the right tree for your needs, climate, and yard size. Also consider a young tree over a maturer one. It will cost less, be easier to plant and adapt more readily to its new home. When determining the planting spot, remember that most tree types won't tolerate waterlogged ground and deep shade. You will also want to leave at least 15 feet between the house and the tree more if the tree will be broad to avoid any damage to your roof or walls.

NATIVE TREES

Because they've adapted to our habitats, North American natives often require less care and benefit our region's wildlife. Our expert Barbara Damrosch suggests the following as well suited to today's more compact yards.

NORTHEAST

+Washington hawthorn

+American hornbeam

+Shadblow Serviceberry

SOUTHEAST

+Eastern redbud

+Two-winged silverbell

+Flowering dogwood (Cornus florida)

SOUTHWEST

+Blue palo verde

+Western redbud

MIDWEST

+'Winter King' green hawthorn

+Red Buckeye

+Pawpaw

NORTHWEST

+Pacific godwood

+Vine maple

+Sastatoon serviceberry

PLANING A TREE, Nurseries sell trees three ways. Each calls for a slightly different planting technique. (BH&G. P. 70, by Barbara Damrosch)

1. Balled and burlapped

These trees come with a fragile root ball still in this growing soil wrapped in burlap. Balled-and-burlapped trees are more difficult to plant because they're heavy and you want to prevent soil from breaking off, which would expose their vulnerable roots to air. The trick to planting them right on the first try:

DIG THE HOLE

Measure the root ball. dig a hole that is as deep as the root ball height and twice as wide. To check the depth, lay a stick across the hole, right, and measure the distance to the bottom.

ENSURE THE RIGHT DEPTH

Measuring is important but not foolproof. To prevent planing too deeply, set sod clumps in the hole. Pull them out from under the ball to lower it as needed. Once positioned, cut and fold back some of the ball's burlap, twine, and, if present, wire cage.

2. CONTAINER GROWN

To plant a tree grown in a nursery container, dig a hole the same depth as the soil in the pot and twice as wide. If the tree is root bound, poke a knife into any circling, matted roots to separate them. Plant so the root flare )at the base of the trunk) is uncovered with no bark beneath the soil.

3. BARE ROOT

The most affordable option, these dormant trees come with moist packing material around their roots. Just before planting, swish roots in a slurry of soil and water. Dig a hole as deep and wide as the longest roots, mound soild in the center, and spread roots down the mound sides. Fill the hole, patting firmly to avoid air pockets and making sure al the trunk is above the soil.

We would like to recommend a BRAND NEW Plow, Hoe Tool, Planting Gardening Tool, Ho Mi

Ho Mi
Ho Mi – All In One Gardening Tool

Homi (Korean: 호미), also known as a Korean hand plow,[1][2] is a short-handled traditional farming tool used by Koreans.[3][4][5] It is a farming tool that removes grasses from paddies and fields.[6] It is also used when plowing a rice field, planting seeds, plowing up soil, and digging potatoes in fields. It is a farming tool inspired by the hoe. It is an important extension of agriculture from the ancient times because the homi was excavated in the Bronze Age historic site of the Pyeongnam Mangsan Daepyeong-ri and the early Iron Age historic site of Yangpyong, Gyeonggi Province.[7]

You are reading

PLANING A TREE

FIND PROFITABLE PRODUCTS YOUR COMPETITORS IGNORE

FIND PROFITABLE PRODUCTS YOUR COMPETITORS IGNORE

FIND PROFITABLE PRODUCTS YOUR COMPETITORS IGNORE by Mommy Income

FIND PROFITABLE PRODUCTS
Photographer: Diana Kadreva | Source: Unsplash

Finding profitable products to sell is on every seller’s priority list. The problem most sellers face is doing endless searches only to find highly saturated categories and products with no profit. Ugh!

Product research can be a real time waster if you do not have a process. The good news is you do not have to stay stuck in a circle when looking for profitable products.

Here are a few steps to perform proper product research.

Step 1: Start with a problem or need

Searching for product
Photographer: Marten Newhall | Source: Unsplash

Instead of looking for bestselling items or competitive data to find products, start with a problem or need. Every product on the market meets a specific need or solves a problem. For example:

A puppy owner purchases food to keep their dog living a long, healthy, active lifestyle. They look for the dog food that will best meet the nutritional needs of their canine companion instead of purchasing food designed for senior dogs.

An office worker looking for a solution that will eliminate pain in their feet, knees, and back may purchase a footrest for under their desk.

While looking for products to sell, think about who will buy the product and how they will use it. Ask yourself: What problem does the product solve? What need does it meet that sets it apart from other items in the marketplace?

Step 2: Niche down

Organize your niche
Photographer: Erol Ahmed | Source: Unsplash

Once you find a category or products, look for smaller sub-niches to find less saturated products you may have overlooked that have less competition.

We use MerchantWords to do a broad search in order to find these more specific and less competitive products. Here’s an example:

First, do a general search for “guitar parts.”

Next, scroll down to the “sweet spot” – these are the search terms with between 3000 and 6000 searches per month where you can find sub-niches. You can also find these keywords using the filters in the upper right corner. Some sellers might run for the hills thinking these numbers are really low, but we challenge you to rethink that.

In this 30-day search volume span, there are many hidden niches with very little competition. When the demand outweighs the supply, there is money to be made.

The further down you go on the list, the more detailed the keywords become. These are sub-niches ready for you to explore.

Step 3: Validate your idea with other platforms

Research on Social Media
Photographer: Tim Bennett | Source: Unsplash

While conducting product research, it is important to check other platforms. Compare your product ideas with the number of listings or posts on eBay, Etsy, Walmart, Pinterest, or other marketplaces. While reviewing these other sites, take note of similar products and listings to gain a new perspective on what sells well in the new sub-niche you have discovered.

Step 4: Look at the competition

Competition
Photographer: Geng Sittipong Sirimaskasem | Source: Unsplash

Make sure to look at existing products to validate if the demand is greater than the supply.

Let’s say you’re researching "dish drying racks for recreational vehicles (RV)." You find that there are only a handful of products and 3000 searches a month. Great! There is room for your product.

On the other hand, if you found 3000 searches and 200 existing products in the same niche, you should start researching another niche. If demand is greater than supply, you have a potential winner. If supply is greater than demand, it’s time to move on to another niche.

The key to finding profitable products is looking where others aren’t. Plain and simple, your competition is lazy. They want the low hanging fruit – the easy to find products. A little extra digging into the keywords and exploring other platforms will give you a bigger picture of the marketplace, as well as a competitive advantage.

Happy hunting!

If you need any help on finding Amazon products or keyword, you can always contact us at iARTidea

You finished reading,
FIND PROFITABLE PRODUCTS

You can visit to read the original article

FIND PROFITABLE PRODUCTS

FIND PROFITABLE PRODUCTS

FIND PROFITABLE PRODUCTS

AliExpress DropShipping Automation, my review no.1

AliExpress DropShipping Automation, my review no.1

AliExpress DropShipping Automation, my review no.1

AliExpress DropShipping Automation
AliExpress DropShipping Automation – Photographer: Blake Wisz | Source: Unsplash

Wonderful plugin's found! Are you a drop shipper?

Then, you really want to check this out!

(Before I make a review video, I wanted to share with you this powerful Drop ship automation plugin quicker)

AliExpress DropShipping Automation
Excited – Photographer: Japheth Mast | Source: Unsplash

I found this plugin from watching another drop shipping expert private videos. They are using this WordPress Plugin for their automation drop shipping sales!

IT IS ALI-DROPSHIP

What is drop shipping by the way?

1) You build your website by using WordPress or other platforms

2) Find your niche products from other bigger websites

3) Add products on your sites

4) When you make sales, buy these products where you brought the products from

5) Deliver it to your customer

So, basically, when you make sales, you purchase the same products from other sites and set the shipping address to your customer's.

You may ask if you don't know how to build your WordPress sites, or you are running of time?

Busy Life
Busy Life? – Photographer: Catherine Heath | Source: Unsplash

ALI-DROPSHIP will make a site for you. There is a service fee, but they will do all the complex works.

Why WordPress?

I have so many experiences in SEO and website building software. WordPress seems a complicating platform because you will need plugins to add some fancy featuring to your website. And, you must update the plugins to the latest version to make sure to void hackers entering your website admin dashboard.

But, still, the WordPress is the top Management system.

The main reason I am using WordPress is the blog.

The blog is not just sharing news or diary. It builds backlinks which is more easy chance to view to people. To rank on Google, Bing, and Yahoo is better.

I always use the software, "My Traffic Jacker" to find the expired domain names, and make PBN sites. Of course, PBN sites are all WordPress.

"My Traffic Jacker"

I also use the StoryChief software to write an article and post it to all my PBN sites and social media accounts.

"StoryChief"

That's my daily job.

daily job
daily job – Photographer: RU Recovery Ministries | Source: Unsplash

But, why ALI-DROPSHIP?

ALI-DROPSHIP uses AliExpress site to do a dropship

ALI-DROPSHIP does all automatically. I mean they provide the filters to find your niche products.

-One click to add that product on your website

-PRICING AUTOMATION, this feature is the best.

This plugin will automatically follow up the prices and when the item is sold out, your item quantity will go zero. Yes, everything will work automatically.

-When any customers buy products from you? You click one button inside of your admin dashboard to add customers shipping information on AliExpress site

AliExpress? What is that?

AliExpress is an E-commerce site and one of the biggest sites worldwide can do a dropship.

Ok, but most of the products are from China? Can you trust it? What about the shipping? What about the invoices?

Inside of the AliExpress platform, you can check customers feedback and purchase history. You can easily filter that way to find better suppliers.

Moreover, AliExpress has a shipping option calls ePacket. ePacket is the fastest and cheapest shipping option for USA customers.

I purchased some products for testing it myself. I, of course, added a note to the seller not to add invoice and promotional material.

It took me about 2 weeks to get the product and arrived with great condition.

Additionally, Ali-Dropship offers the ePacket Shipping Filter.

Some AliExpress sellers do not offer ePacket shipping service. So, this ePacket filter option is a shortcut to find the right suppliers for you.

To me, Ali-Dropship plugin does everything essential.

I always thought to have time for me to find the developer to build this similar plugin or software. But, I guess I am a bit late 🙂

In the next few days, I am going to make review videos. I don't think I can show you everything in one video. I will make some series for the dropship methods and the plugins I use for eCommerce sites.

Ali-Dropship will be the main and the most important plugin amongst for all.

Not only that you will find a FREE ebook at the Ali-Dropship site.

"HOW TO START YOUR SUCCESSFUL DROPSHIPPING BUSINESS WITH ALIEXPRESS"

Make sure to download it and read to learn great tactics.

If you want to check out Ali-Dropship quicker! Click Here!

AliExpress DropShipping Automation

AliExpress DropShipping Automation
AliExpress DropShipping Automation
AliExpress DropShipping Automation

AliExpress DropShipping Automation

WordPress Issue-What happens to your WordPress website?

WordPress Issue-What happens to your WordPress website?

WordPress Issue

WordPress Issue
WordPress Issue

If you have your WordPress sites finding issues often, what would you do?

I have been using WordPress for the blog sites and selling digital and physical products.

WordPress is a bit heavier than HTML sites, more folders, files, complicating codings, etc. Since that's the reason for it, the site's loading time is slower. If you use the super faster hosting service and you know everything about WordPress and SEO, you may not be one of the owners of the slow websites.

When I was a beginner to my WordPress sites, I added so many free and premium plugins. I thought this would my website better and more secure.

Nevertheless, that was my mistake.

My WordPress sites became so slow loading fully even I was using super cool optimizing image and caching plugins. It did not fix anything for my super complicating sites.

One day, I realized that half of my main page designs were disappeared. How could this possible? I spent hours to figure out the issue.

It was the plugins.

I had to deactivate all plugins and activate one by one to find the problematic plugins. Yes! I found it and deleted that plugin.

And, a few months after, I started to see the error message to the site. It was the plugins again. But, I was not able to login to the admin backend. It was completely dead site to me.

So, I used the Cpanel to delete all unnecessary plugins. When I refreshed the site, I could see my front end page again.

After a couple of different issues exposed, I contacted the WordPress expert to check my site hoping to give me a better solution. They did the same to deactivate all plugins and check each one of them and delete if it's causing the issue.

I still get error messages and crushing some plugins or theme. That means I and other WordPress users must keep maintaining their sites regularly.

If you need someone to maintain your sites or redesign, don't hesitate to contact me. Based on my huge experience data, I can help you with selling products, SEO, maintain your WordPress site(s).

Working with Erin
WordPress Issue?

What is SEO?

What is SEO?

What is SEO? Defined by 40+ SEO Experts by Rebekah Bek

What is SEO?
What is SEO?

SEO stands for Search Engine Optimization. Three little words that, for most people, invoke equal parts cold sweat and wild hopes as far as the success of their business is concerned.

The siren call of SEO is well known. It goes something like this:

  • Rank your website #1 on Google!
  • Get massive search traffic and passive exposure!
  • Profit!

But for many beginners, their SEO journey ends before it even begins. White‐hat versus black‐hat? Site audits? Backlink profiles? URL Rating and Keyword Difficulty? No thank you—I’ll be over here hitting “promote” on some Facebook posts.

As for more seasoned marketers, the struggle to keep up with an industry that moves at breakneck pace is real. What if the next Google algorithm update tanks my organic traffic? Will the tactics I’m using now still be relevant three years on? What should I be focusing on?

Somewhere along the line, we all end up asking the same question:

What is SEO, really? And is it all worth it?

What is SEO

Let’s ask the experts.

If you’re not already familiar with Ahrefs, we run an SEO blog—and we pride ourselves on an objective, data‐driven approach to our posts.

So we decided to do something way better than coming up with a definition of our own: we reached out to the best minds in the SEO industry and crowdsourced this ultimate “What is SEO?” post.

After combing through the 40+ responses, I found that most definitions fell into three categories:

  • Website or search engine focused (15);
  • User‐focused (16);
  • Larger strategy focused (14).

Almost an even mix, actually.

Of course, there were also some outliers that we’ll look at towards the end of this post.

Let’s get to it!

OUR DEFINITION

Are you curious as to how we’d define SEO?

Take a look at this video: (note: embed is timestamped and so begins at our definition)

1. SEO is about optimizing websites for search engines

It’s almost 30 years since the launch of the first search engine, but plenty of responses still align with the more traditional take on SEO. That is, what coined the term “search engine optimization” itself.

These definitions of SEO explore the process of optimizing websites to best fit search engine algorithms, all in the name of ranking higher in the search results.

SEO is the process of getting content to be crawled, indexed and ranked well in Google and other search engines.
Barry Schwartz,
CEO RustyBrick

Mass user acquisition via search engines.
Nick Eubanks,
Founder and CEO From the Future

SEO is the practice of positioning websites for higher visibility in search engines. When done correctly through best practices, testing, and hard effort, it typically works. Sometimes it causes headaches. May lead to industry friendships and a life‐long love affair with all things search.
Cyrus Shepard,
Founder Zyppy SEO

SEO is the act of optimizing information for increased visibility on search engines.
This isn’t specific to a type of search engine, type of content, or even a website. If someone needs to find information online and someone else wants to appear for that search then SEO is the act of helping the content creator reach the searcher.
Along the way SEO touches on lots of other disciplines, but this is the simplest explanation. We identify what someone is looking for and work to appear for that query.
Rhea Drysdale
Outspoken Media

In its simplest form, SEO is about making a search engine’s job easier to find your website, understand the content of your website and score your website in terms of popularity and relevance. This can be achieved through many different activities including technical changes, website content, PR, UX and providing the best product and service out there.
Carl Hendy,
Ecommerce & SEO Consultant carlhendy.com

SEO is Search Engine Optimization, the act of optimizing your website to show up higher in the search engines. At the core, the two biggest ranking factors for this are content and links, matching users’ expectation for that content, and being perceived as authoritative enough for the search engines to return. As SEOs, we all at a basic level optimize for these things. At a more advanced level, we think about and optimize for the 200+ factors Google has also mentioned are important to them. But if you focus on just those two, you’ll return quite highly (knock on wood)!
Ross Hudgens,
Founder and CEO Siege Media

The name says it all…
SEO is all about optimizing your site for search engines.
Which means regularly performing tasks like:
Keyword research
On‐page SEO
Link building
Technical SEO
That said:

There’s so much more to SEO than SEO.
For example:
If you publish amazing content on your website, people are going to link to it. Which can significantly boost your rankings.
Is “content” SEO? Technically not. But it’s still a key part of SEO.
Another example:
Let’s say your site has horrible UX. And people tend to bounce from your site because they can’t figure out what to do. Thanks to RankBrain, these “User Experience Signals” can hurt your rankings.
Is “UX” SEO? No. But it’s a must if you want to rank in 2018.
One more example:
Let’s say you work hard to create a HUGE brand (like Mailchimp). Based on your brand alone, you’ll get links from authority news sites… and tons of people will search for your brand in Google. Both of which can help your SEO.
Is “branding” SEO? It’s not. But it’s the ultimate SEO superhack.
To summarize:
SEO is anything that helps your site get higher rankings in search engines. It includes the traditional stuff (like on‐page SEO). But to rank in 2018 you also need branding, UX, design, content and writing skills.
Brian Dean,
Founder Backlinko

SEO is the process of helping search engines find the content on your website that best matches the intent of a user’s query.📷Eli Schwartz, Director of SEO & Growth SurveyMonkey

To me, SEO is the process of optimizing your website, content, and assets in conjunction with building awareness of your content through links, mentions, etc.📷Chris Makara, Interactive Marketing & Digital Strategist chrismakara.com

Whether you love it or you hate it, SEO is the difference between having a successful website which ranks highly, attracts a ton of traffic and is extremely authoritative and a website that barely ranks and maybe gets a few hundred visitors a month. But what exactly is SEO? It is the optimization of a website to rank higher in the search engines which in turn attracts more traffic to your site.
The more effort you put into your SEO, the higher you rank, the more qualified traffic you get which equals more income for you. But how do you get started?
Well: Before you do anything else — be sure to perform a complete SEO audit of your site. How? Just use the Ahrefs Site Audit tool to do the hard work and then you can work through and fix any problems you may have. That will help you to craft the perfect SEO foundation to build on step by step while teaching you the fundamentals of SEO in a practical way rather than reading waffle like this!📷Matthew Woodward, Internet Marketer & SEO matthewwoodward.co.uk

SEO is organizing a website and its content so that search engines can crawl, read, index and properly rank it for relevant queries. The purpose is to get your message in front of people who are looking for it. If you sell shoes, it probably doesn’t help you much to get in front of someone who is looking for zoning regulations.
SEO is understanding the different SERP discovery opportunities that search engines provide — for example, Top Stories, Knowledge Panels, Featured Snippets, Maps etc – and making sure that your site is structured to be displayed in those features for relevant queries.
An SEO practitioner can range from your classic webmaster – a person who does virtually everything on a website – to someone who is very narrowly focused, for example, a person who only works on certain aspects of structured data.
There are many disciplines that impact SEO but being a good SEO practitioner doesn’t mean you have to master all, or any, of those disciplines, just like being a good marketer doesn’t require you to be a good copywriter or art director. An SEO practitioner’s job is to work with people in other functions to help them understand how they can affect organic search outcomes, directly or indirectly, as well as to learn what requirements and limits they work under that could impact the effectiveness of SEO.
Mats Tolander,
Technical Search Engine Optimization Director Perficient

SEO is a wide topic to discuss. One instance of this is when you type in “SEO” on the internet and you get unlimited results from different sources. Simply put, SEO is how you manipulate search engines to take your website to the first page of the Search Engine Results Page (SERP) while you overtake other websites within the same niche or market through putting out fresh, informative content and being a trusted authority in your niche or market.📷Sean Si, Founder and CEO SEO Hacker

What is SEO? I guess from my point of view it’s ensuring that a website is technically correct in the search engines eyes, so checking Server Headers, Speed (caching or even if AMP is needed), to cannibalization and canonicalization issues, all the way down to HTML markup and site architecture.📷David Naylor, Director of Digital Bronco

To me, SEO is the process of getting a brand more organic exposure from search engines. More often than not, this means getting “higher rankings” in Google, but for some businesses, this just isn’t feasible. Google’s algorithm has gotten increasingly complex (and biased) and some websites will never get rankings for certain keywords. However, that doesn’t disqualify your site — there are still opportunities for exposure through Google using platforms like YouTube, SlideShare or even guest posting on authority websites. For example, if you Google “white hat link building” and you’ll see my Ahrefs guest post ranking there. That post has driven a ton of exposure for my agency.
Ryan Stewart,
Partner theblueprint.training

SEO is any optimization that helps someone get an answer from a search engine that they want. That could be a product, a piece of information, some entertainment or a personal action like finding a diary entry.
Despite the modern technologies powering search and moving things forward, SEO as a practice still comes down to creating an answer with sufficient expertise, authority, and trust (EAT) so the engine deems your content the best result for the query. This means that the exact same query should serve a completely different SERP according to the person searching and the circumstance to which they are conducting the search. As practitioners, all we can do is zoom out and take a broad view on our content and websites in order to fulfil Google’s needs at a strategic level and then get into the weeds with our content production and link development and experiment with tactical outputs and techniques to fulfil the broader strategy of being presented as an expert, with authority and trust.
Ross Tavendale,
Managing Director Type A Media

2. SEO is about matching searchers’ needs to content

Every so often, someone comes along and proclaims that “SEO is dead.” The thing is that since the field changes so quickly, they’re usually referring to an outdated practice that failed to work for them.

What is the field moving towards, then?

Here’s an interesting trend I noticed in the responses: aligning content with search intent and placing users’ needs first.

Let’s explore.

SEO to me, if given an explanation that I’m interested in, is part reverse‐engineering algorithms and part reverse‐engineering human nature. It’s about using logic and “gut” to do what you think should matter and then relying on data to correct yourself due‐course. It’s certainly not the best definition I would use to describe SEO to someone else, but it’s what keeps me excited about the industry.
Glen Allsop,
CEO Detailed

SEO is the art and science of connecting people to website content, through the medium of a search engine. Good SEO comes from a deep understanding of what potential audience members want to find on the internet, and how to deliver content that fits this need, aligned with a technical setup that enables search engines to recognize that your content is a good fit for their users. Websites that have the most SEO success are strong in all three areas: the audience, the content and the technology.
Patrick Hathaway,
Director URL Profiler

I’d say SEO is anything and everything that goes into making your site better for search engines and users. I know the “users” bit is not typically considered by everyone but from a link building perspective, my goal is to have users actually click on the links I build. We want to rank well, get great qualified traffic, and have our sites be useful to as many people as possible.
Julie Joyce,
Owner Link Fish Media

There are two answers to the question “What is SEO?”. The first one is simple: SEO stands for search engine optimization, the art, and science of optimizing websites for organic traffic from search engines.
The second answer is not so simple because the term SEO is outdated. SEOs now have to optimize for users AND search engines and have to cover a broad spectrum of disciplines, from technical optimization to content, content marketing, conversion optimization, user experience, and taxonomy. On top of that, Organic Traffic isn’t (and shouldn’t be) exclusive to get from Google, but also Youtube, Amazon, and other platforms.
Hence, SEO should be the systematic optimization of websites and content for users and bots in order to get organic traffic from search engines and social platforms.
Kevin Indig,
SEO Lead & Startup Mentor kevin-indig.com

#SEOisAEO — SEO is fast becoming AEO, Answer Engine Optimisation, the art and science of communicating to answer engines the most appropriate and credible answer to user queries for which you are relevant.
Jason Barnard,
Search Marketing Consultant Kalicube.pro

SEO is the process of surfacing content that fulfills the needs of a searcher. This can span across many search ecosystems, and it often does.
Matthew Barby,
Director of Acquisition Hubspot

At its core, SEO is simple. It’s understanding what your users are trying to achieve and then helping them achieve that in a way that both humans and search engines can understand.
Ryan Jones,
SEO Director ryanmjones.com

SEO is the process of aligning a site’s content focus and the underlying technical reinforcement of user experience signals with searcher intent needs. This is based on maximizing the highest quality experience where nuanced relevance to those intent needs is sought out. Given that search engines are a form of user, and technical conflicts or barriers to understanding exist, it’s up to the role of SEO to address that reality. The more conflicts or barriers that exist within a site’s presence at the topical and technical level, the less likely the crawl, indexing, and ranking sequence will be able to properly interpret what site owners hope to achieve.
Alan Bleiweiss,
SEO Consultant alanbleiweiss.com

SEO should be thought of as UXO (User Experience Optimization).
Your role as an SEO is to help search engines easily find, crawl, understand and match content to the “intent” of the end user (searcher). This means optimizing outside the traditional website. With more complex SERPs, you need to be thinking about video, review sites, featured snippets, voice search and many other elements of the SERPs, all driven by the rapidly evolving way consumers search for and consume information. It’s not so much about ranking for keywords as it is about giving users the quickest answer to a specific question.
Robbie Richards,
Founder robbierichards.com

SEO is the result of having a great business that invests in educating and/or entertaining their audience through valuable content. It’s creating and being the best answer to the myriad of questions that exist in your industry and Google recognizing that through the smooth technical structure of the site, the valuable and in‐depth content and the links that exist from other quality websites around the web back to the great content you are creating.
Aaron Agius,
Managing Director & Co‐founder Louder.Online

Traditionally, SEO refers to the practice of getting more traffic from search engines. What people tend to mean by that is the idea of getting traffic by typing in queries at a search box in a web browser. This is where traditional search algorithms apply, such as keywords, content quality, and links.
However, today, it makes sense to take a broader view of the definition of SEO. For example, obtaining traffic from the Google Assistant is also rightly considered SEO as well. Perhaps the better way to think about SEO is that it’s the practice of obtaining visibility and/or traffic in response to user requests for information regardless of when and where such requests take place.
Eric Enge,
General Manager Perficient

SEO attempts to perfectly match a users’ search intent to its content across all devices and platforms.
AJ
Ghergich, Founder Ghergich & Co.

For me, SEO has changed both direction and depth. It is no longer just about doing a bit of on‐page work and adding a few backlinks (although these are still needed and very important).
SEO now means making sure that someone has a pleasing user experience on your website. When someone visits your website and completes an action (contact, purchase, etc.), then your site is meeting requirements that Google is looking for. It is meeting the intent of the searches being performed and will be rewarded accordingly.
Google even go as far as to note this down in explaining how their algorithms work.

This speaks volumes about the direction that Google is taking and how smart their algorithms are.  
So the next time you think about adding a bit of text to a page in the hope it helps push you up the SERPs, try and think about the user experience once someone gets to the page.
Andy Drinkwater,
SEO Consultant IQSEO

SEO is equal parts art and science. It can help you identify the questions your customers (or potential customers) have; how you can (or if you should!) answer them; and how you can ensure that — when those customers ask a search engine — they find your answer in the search results, driving more of the right kind of traffic to your website.
Andrew Cock‐Starkey,
SEO Consultant Optimisey

What is SEO? For me, SEO is making sure I achieve the organic traffic goals of a specific domain. For every search (either textual, visual, voice‐based) the challenge is to create a fitting experience for search engines and their users. This is completely different in every possible situation and that makes SEO a challenging job. Some domains need content, others need links whereas some domains are technically way behind on their direct competitors. Never a dull moment.📷
Jan‐Willem Bobbink,
Freelance SEO Consultant 11-internet.nl

What isn’t SEO?
In my opinion, SEO is simply a phrase which relates to someone with a specific understanding, appreciation for getting ‘the most’ out of any activity which is undertaken which could be a website/URI/App in relation to organic search.
Ultimately SEO is
Knowledge + Experience + Application of knowledge + Juggling + Dealing with Bullshit = SEO
Martin Woods,
Co‐Founder & SEO Consultant SALT.agency

3. SEO as a strategy

Hold up a second. It’s kind of nice and all to put into words what SEO is, but what does SEO mean in practice? How does it fit into an actual business or marketing strategy, and why should you care?

That’s the final popular theme among the responses: going broader to address SEO in relation to business objectives.

This in itself is pretty telling of just how tightly interwoven SEO is with business development these days.

Search Engine Optimization (SEO) is the process of optimizing and promoting your website to increase its visibility in Google or other search engines. The end goal is to get more organic traffic, leads, and customers from search engines. In a small number of cases, SEO is also used for reputation management (suppressing “negative” results and replacing them with “positive” results).
Although SEO requires the most upfront investment (time and money), it’s the most scalable customer acquisition channel over the long‐term. I would also argue that it’s the most affordable (as far as CAC) in the long‐term.
Nathan Gotch,
Founder Gotch SEO

Whether you call it SEO or something else, the main purpose of our job is to create and modify websites so that search engines and users find them useful. Our goal is to recommend changes to help the business get more customers and make more money. Those changes may be as follows:
technical changes to help search engines better crawl or understand the site
content changes to make it so that your site is the most helpful of its kind
changes in relation to Google’s Quality Raters’ Guidelines such as improving how you display E‐A‐T, making sure ads aren’t annoying to users, and removing any issues with the website that could cause users to distrust it.SEO is constantly changing. But, in my opinion, as long as websites exist, there will be a huge need for SEO!
Marie Haynes,
Owner Marie Haynes Consulting

SEO is a form of marketing that leverages Google’s organic search. When you write content that is optimized for a certain keyword, then Google will rank you on the 1st page when someone searches for that keyword. While there is a lot more that goes into it, you can boil SEO down to high‐quality content with good on‐page optimization combined with good quality backlinks. The beauty of SEO is that once you’re ranked on Google, you will often stay there for a long time and be able to reap the benefits of free traffic hitting your site daily.
At this point you are kind of in a “set and forget it” mode, versus paid traffic campaigns require you to monitor that campaign’s health every day. Organic traffic tends to convert into customers easier than other forms of traffic too. That being said, most SEOs get obsessed with the ranking portion of driving traffic to their site and often forget to do the other side of marketing.
Don’t forget that you should still be investing in powerful copywriting principles to get your traffic over the finish line from just a website visitor to an actual lead or customer.
Gregory Elfrink,
Director of Marketing Empire Flippers

SEO is the process of finding opportunities to reach your target audience through search and then executing a strategy to increase the frequency of your desired conversion (pageviews, leads, revenue, users, etc).
Anthony D Nelson,
SEO Manager Khan Academy

SEO is search engine optimization; the practice of optimizing your digital presence for findability via search engines. How well do you rank when people search for you or what you offer? And how do you rank better?
That can include surprising networks‐ not just Google but also YouTube, the second biggest search engine. And it can include surprising activities‐ not just blogging but also networking and podcasting and even attending events, if it helps you get more website links to your content, which Google sees as votes from others of your credibility and importance. SEO is viewed as the organic (non‐advertising) side of search.
There are two major types of digital marketing: search and there is social. Within search, there are two major types of marketing: SEO and search advertising such as Google Ads (which some people call “search marketing” but I think that is a confusing term for people). SEO work includes a lot of geeky technical stuff like redirects and htaccess files that requires knowledge of HTML and web server technology.
To achieve search findability and SEO success, you’ll need expertise and action from geeks, marketers, networkers, salespeople and more. SEO takes time, but it’s the long‐term investment. Ads are quicker, like getting a job to get paid now, but SEO pays off big in the long run, like a retirement plan. All serious companies should do SEO, search ads and social media.
Brian Carter,
CEO The Carter Group

When I describe SEO to people who aren’t familiar with what I do, I usually say something like, “I help businesses make changes to their websites and marketing to help ensure that when people use a search engine like Google to search for topics having to do with their products and services, their website is what comes up.”
To expand on that a bit, I think SEO is about marketing a business online, using organic search as a channel. Doing so means understanding how people use search engines to make purchasing decisions for your clients’ products and services. It also means understanding how search engines like Google figure out whether or not a given result is a good result for a query. From a technical standpoint, this means making a website as easy as possible for search engines to find, crawl, and understand. From a marketing standpoint, this means applying that understanding of the customer journey to help ensure that the site is answering people’s needs when they arrive there from search. Done right, SEO not only makes organic search a powerful marketing channel in its own right, it also makes organic search a tool for growing the client’s brand.
Ruth Burr Reedy,
Director of Strategy Upbuild

Once it was a tactical, technical channel designed to manipulate visibility in search results. As SEO popularized, we started to see just how important its role was in digital marketing overall.
SEO can be a powerful digital marketing channel, providing an opportunity to improve a brand’s recognition and qualified traffic. Even though it’s not a small investment (in most cases), its propensity to return huge results is obvious – as long as you stay committed.
Bill Sebald,
Managing Partner Greenlane Search Marketing

SEO is digital marketing. Over the years, SEO has evolved so much that it has already become an all‐encompassing marketing discipline. SEO has become more than just search engine optimization.
A decade ago, a few tweaks on the website (i.e., metadata & content) and building links to it is enough to compete for better organic search visibility. But these days, to truly succeed in SEO, your business (not just your website) should be:
Technically superior (technical SEO and site performance)
Able to provide the best experience possible to its intended web users (content quality, relevance, UX, conversions, and other user‐engagement metrics).
Well‐branded — that people would talk about positively, socially share and link to (in which sentiment analysis, entity recognition, E‐A‐T, link building, digital PR, and a lot more are all in play).
Data‐driven — to give a better direction to the site’s overall traffic/revenue generation campaign (analytics, keyword research, content gap analysis, forecasting).
Jason Acidre,
CEO kaiserthesage.com

SEO is the process to grow a site’s organic search visibility towards its target audience with the goal to increase its traffic, conversions and profits.
Aleyda Solis,
International SEO Consultant & Founder Orainti

The definition for what we talk about when we talk about SEO has changed dramatically. Six or seven years ago, SEO was mostly focused on getting links from directories, press releases, and so on. Back then few, if any, SEOs would focus on the technical aspects of how to optimize a website past H tags and meta titles/descriptions.
This has changed significantly. I would say that most people today look at SEOas a technical field rather than a way to get links. SEO is also about links, but it’s much more than that — it’s about being up to date with the latest trends in web technology and challenging the industry by testing how Search Engines cope with the current JavaScript Frameworks, for example.
SEO was always about being creative and looking for new solutions. This hasn’t changed. SEO was, and still is, about being flexible and agile in order to stay ahead of the curve.
Bartosz Góralewicz,
Co‐founder & Head of SEO Elephate

What is SEO? It’s a process that works with a variety of digital marketing components with the end result to improve your visibility in the eyes of those looking for answers and information. In short: SEO is no longer chasing the ‘rankings’. SEO is chasing the answer.
Bonnie Burns,
SEO Strategist bonnieburns-seo-strategist.com

Search Engine Optimization has come to mean far more than it used to. Originally, SEO simply meant the implementation of accepted best practices for visibility and findability, as recommended by Google and other search industry leaders. Today, however, to me, the phrase “search engine optimization” includes a wide variety of activities, both on‐site and off‐site, that help ensure that a website is not only found, but that it stays there, and that it performs well too, converting users into customers and clients.
Scott Hendison,
CEO Search Commander, Inc

SEO is the art and science of coupling the completion of a businesses objective (usually generating revenue) to an effective online strategy that harnesses traffic gained from ranking in search engines.
Jeremy Rivera,
Freelance SEO & Digital Marketing Consultant jeremyriveraseo.com

Two answers:
SEO is the practice of professing to know something about which you know nothing while convincing others who know they know nothing, that you know something, with the goal of making money.SEO is a discipline of study into how information retrieval works for the world’s largest search engines. To do so involves understanding how people search, why they search, what experience they receive online as a result of a search, and how to optimize their experience with the goal of aligning site content with user needs. Major search engine professionals’ goal is to give their users a great experience on their products. So aligning content, architecture, data, and usability in an additive way to search queries also adds revenue value for websites and brands online.
JR
Oakes, Director, Technical SEO Adapt Partners

Special mentions go to…

Tangible love for the industry:

SEO is a lifestyle! Meeting people across the world during my keynote speeches, exchanging knowledge and bringing a lot of quality traffic is what I love the most. SEO is very different from any other industry. Challenging, constantly forcing people to learn more and finally with a lot of social human‐to‐human dimension. The greatest thing that could happen to me
Lukasz Zelezny, SEO Speaker & Consultant zelezny.uk

And to end things off, an answer so meta that I couldn’t fit it in anywhere else:

Google it.
Patrick Stox, Technical SEO patrickstox.com

You can find more great articles and videos about the SEO at here

What is SEO?

What is SEO? Defined by 40+ SEO Experts by Rebekah Bek

Website Content Tools and Tips

Website Content Tools and Tips

Website Content Tools and Tips

57+ Content Tools, Tips, and Examples to Make Your Writing Better

Website Content Tools and Tips
Website Content Tools and Tips

Editor’s note: You can’t have too many tips and tools to improve and inspire your writing. That’s why we’ve updated this article from a few years ago with new examples and some new tools.

Writing isn’t an easy task. Whether you craft words for B2B or B2C audiences, the challenges can be many. I’ve created a diverse set of tips, tools, and resources to aid in shaping and modifying your work.

It’s not an exhaustive collection. Some ideas may seem familiar. Some will be fresh. My hope is that you’ll walk away with some insights or new tools to help address or minimize the content creation challenges you face.

Ready to explore? I’ve divided this article into two sections – the first takes a larger view and incorporates brand examples, while the second gets granular with writing tips and tools you can use today.

Let’s get to it.

Part I: 9 inspiring examples

Be clear

Basecamp, a project management software company, gets it right from the start. The call to action says it all – it identifies pain points and offers the fix in five power-packed sentences:

The Warby Parker campaign, Buy a Pair, Give a Pair, drew me in with a few words and numbers. Developed as a thank-you promotion for its customers, it’s also going to attract prospects. Writing 5 million as a number is a powerful way to attract the viewers and pique their interest.

As a craft, copywriting must perform on many levels to catch and hold a reader’s interest. The intro to the Titanides community organized by Marcella Allison, named the 2018 Copywriter of the year by American Writers & Artists Inc., hits on several levels – exclusivity (read more about this later in the article), clearly explained purpose, and concise call to action.

Connect content to purpose

Velocity Partners, a content marketing agency, nails consistency by marrying its brand name with its explainer text in a lighthearted tone.

Long-form content service Codeless demonstrates its expertise by crafting long-form content for its brand such as this almost-3,000-word article, How to Build a Content Strategy Framework That Doesn’t Flop.

The About page for Bulldog Skincare for Men blends a little history with mission and message:

Many brands do a good job of diving into topics within the realm of their expertise. Dropbox provides examples of how to use its service; it explores work-related issues, including this personal account on sleep.

HANDPICKED RELATED CONTENT: How to be Purposeful With Your Purpose-Driven Content [Examples]

Be consistent over the long haul

If you write thousands of words in a guide or e-book, you need a consistent tone and well-organized content. Search Engine Journal pulls it off masterfully with its Illustrated Guide to Link Building.

An e-book w/ thousands of words needs consistent tone & organized structure. @mikeonlinecoach #writingtipsCLICK TO TWEET

HANDPICKED RELATED CONTENT: 10 Harmonious Tips for Managing Tone of Voice for Maximum Impact

Don’t forget your part in video

Words appear in blog posts or descriptions of product features and benefits. But writers also can shine in video scripts along with set designers, actors, and filmmakers. Writers can take an otherwise dull topic and make it captivating.

HP did well with its short film The Wolf about printer security:

HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know

Part II: 48+ tools, tips, and takeaways

Win your readers over

How does your content inspire readers or get them to care?

How does your #content inspire readers or get them to care, asks @mikeonlinecoach.CLICK TO TWEET

You need to speak their language. Typically, an informal, conversational approach works best. Other suggestions and caveats include:

  • Focus on actionable content that someone can use in their lives or jobs right away.
  • Write in first or second person.
  • Be careful with humor, which can fall flat for the reader.
  • Rarely use profanity because it can distract readers who wonder why those words were included.
  • Don’t be so creative that readers struggle to detect your main point.
  • Avoid starting sentences with vague words like “this” or “that.”
  • Link to other websites, newsletters, and blogs because the links provide added value to visitors and help establish credibility.

HANDPICKED RELATED CONTENT: Content Readability: A Primer

Motivate visitors to take the desired action

Sometimes a simple word or phrase can prompt someone to take the next step. Buffer offers a list of 189 converting words and phrases, including these exclusivity-related phrases:

HANDPICKED RELATED CONTENT: Words That Convert: Test, Learn, Repeat

Choose compelling words

Jon Morrow of Smart Blogger offers an extensive collection of words that can make a difference in what you write: 595 Power Words That’ll Instantly Make You a Better Writer. Here is a sample:

Let context dictate length

When you go in depth, you underscore your authority in an industry. But snack-size content may be more suitable. How much you write depends on your design and whom you’re targeting.

I understand that short pieces (anything under 500 words) are easier for online readers to consume. But if you don’t write enough, you disappoint someone by not devoting sufficient attention to the topic. Longer content can draw people in. But if you provide too many details you might overwhelm a reader.

Odds are that your agency or company will have policies that control length. But there should be exceptions. Editors and writers should agree on whether the article is the right length.

In the content writing and editing process, discard information that doesn’t quite fit, but consider opportunities to use some portions of the deleted text for future content (with additions or modifications).

From a search engine optimization perspective, longer content is best. A website, for example, can get by with shorter pieces if it becomes authoritative through its age, the number of pages, inbound links, and more. However, extended content often helps generate high rankings for targeted keyword phrases and similar words.

Make your content scannable

Readers skip many words. Make it easy for them to discover the key points by including:

  • Short paragraphs
  • Subheads
  • Bulleted lists
  • Bolded text
  • Words in color
  • Links

Make it easy to discover key points with subheads, bulleted lists, bolded text, links, says @mikeonlinecoach.CLICK TO TWEET

You don’t need to write long sentences to make your point. Short ones can work in your favor. It’s the same with words. Here are some examples:

  • Indicate = show
  • Utilize = use
  • In order to = to
  • Facilitate = help
  • Obtain = get

HANDPICKED RELATED CONTENT: How to Structure Your Business Blog Posts to Maximize Conversions

Pay attention to readability

Have the Read-O-Meter handy when you write. It estimates how long it will take someone to read your article.

Many reference tools make your job a little easier and help improve your work. Among the best is the Hemingway app, which provides immediate feedback on content structure, including sentence formatting. With the website version, replace the default text with yours.

The Readability Test Tool scores your content, including the grade level and the complexity of words.

Other readability tools include the Readability Calculator and one from Microsoft.

HANDPICKED RELATED CONTENT: How to Turn Your Content From Lousy to Memorable

Brainstorm ideas

HubSpot’s Blog Topic Generator works well to get your creative juices flowing. Fill in the fields with three nouns.

Input 3 nouns in @HubSpot’s Blog Topic Generator to get creative juices flowing, says @mikeonlinecoach.CLICK TO TWEET

Portent has a similar tool to generate content ideas.

HANDPICKED RELATED CONTENT: 20 Lesser-Known Tools for Smart Content Creators

Take extra care with headline writing

CoSchedule’s Headline Analyzer looks at tone, grammar, structure, and more.

Size up headlines with the Emotional Marketing Value Headline Analyzer.

BuzzSumo evaluated 10 million articles shared on LinkedIn. One insight revealed that headlines with “how to” were among the most popular.

Get more tips from CMI’s article How to Write Headlines That Get Your Brand What It Wants [Checklist].

Know when you’re responsible for SEO

Sometimes writers create content with multiple purposes. They have the burden of blending SEO into the content. I frame it as a burden because it’s one more variable to deal with. If you have a knack for SEO and goals you can measure, it’s not a burden.

Unfortunately, you sometimes don’t know what realistic keywords to pursue. Aim too low and you use rarely searched keywords. Aspire for something too competitive and the content won’t rank.

How are you evaluating keywords? Learn how to find your sweet spot with keyword selection (and how to appear on the first page of Google).

Identify potential keywords that you should consider by using tools like:

Moz and SEMrush can help with keyword rankings. I also use SEOCentro for quick checks on Google rankings.

Understand fair use

As a writer, you sometimes reference other content. It’s not always sufficient to just add quotation marks and cite the source.

Fair use depends on several factors, including the content’s purpose and its potential impact on the market value of the copyrighted work.

While a lawyer would have the best advice, I have my own general parameters. For example, quoting 150 words from a 300-word article would be too much. In that case, I would limit my use to 25 words. I would be fine quoting 250 words from a 175-page book. I cite poems and song lyrics as little as possible because they’re often short. You should have legal counsel from your fair-use parameters.

HANDPICKED RELATED CONTENT: Avoid Legal Action: Take Proper Steps to Own the Content

Refine ideas with others on your team

Use tools like these to get feedback on ideas and to draft some content:

Get writing right

Good grammar is a necessity; you want to get everything right to satisfy readers (and bosses). Try out Proofread.GrammarBase and Grammarly.

Keep a handy, growing list of common mistakes. I like the advice at Grammar Girl created by Mignon Fogarty, founder of Quick and Dirty Tips.

I like its advice on “do’s and don’ts” and its inclusion of options:

What Should You Do? Unless your editor wishes otherwise, if you write books, spell it dos and don’ts; and if you write for newspapers, magazines, or the web, spell it do’s and don’ts. If you’re writing for yourself, spell it any way you want.”

Use parallel construction in writing. It organizes the text and allows your readers to understand more easily what you’re saying because they don’t need to expend mental energy piecing together your thoughts.

For example, this mish-mash list is not parallel because the sentence structures vary.

  • It could be time to look over your business software contract.
  • Consider the best products.
  • If you want the product to benefit your company, include others’ point of view.

In this example, the list is parallel because every sentence starts the same way – with a verb.

  • Review your business software contract.
  • Shop for the best products based on features, costs, and support options.
  • Ask key members of your team for their perspectives, including productivity barriers.

Avoid split infinitives. However, go for conversational over grammatically correct structures. If a sentence reads awkwardly, it’s OK to split the infinitive.

Vary sentence lengths. Don’t force readers to think too much.

Be reader friendly. You’re not writing a doctoral thesis. Don’t use a $10 word when a $1 word will do.

Don’t use a $10 word when a $1 word will do, says @mikeonlinecoach. #writingtipsCLICK TO TWEET

Flee the jargon. Turn to Unsuck It to rate your content and find alternatives.

Be conscious of antecedents: When you’re using pronouns, make sure it’s clear what the pronoun refers to.

Read aloud. If your content doesn’t flow verbally, it may not work well for the reader. Pay attention to when you take too many pauses or pause in places where no comma exists. Adjust your text – add a comma or break the sentence into two.

Don’t overuse words. Redundancy bores readers. To figure out whether you’re committing this sin, paste your text into the Word It Out tool. The word cloud reveals those used most frequently:

Similarly, WordCounter detects whether you’re using the same words too often.
Use Thesaurus.com to find alternatives.

Use active instead of passive voice. With active voice, your subject does the action. With passive voice, the action happens to someone or something.

Active: The company’s sales team rolled out a new product.
Passive: The new product was rolled out by the sales team.

Find more great articles at iARTidea

You can meet an original author at Website Content Tools and Tips

You just read "Website Content Tools and Tips"

Website Content Tools and Tips

10 Local SEO Marketing Tips from Local SEO Experts

10 Local SEO Marketing Tips from Local SEO Experts

10 Local SEO Marketing Tips from Local SEO Experts By Alex

10 Local SEO Marketing Tips
10 Local SEO Marketing Tips

While overall search engine rankings have a huge impact on your business and its profits, don’t overlook the importance of local rankings.

According to research conducted by Google, local searches entered into a smartphone led 50% of those searches to shop in a local store. This happened on the same day they conducted the search.

With numbers like those, you can’t afford to ignore local SEO. To help you master it, we’ve culled the top 10 tips from local SEO experts. We’re sharing them with you in this awesome article.

Tip 1: Make Sure You’ve Filled Out Your Listing On Google Maps

Google Maps
Photographer: henry perks | Source: Unsplash

If your business isn’t searchable on Google Maps, local SEO experts agree that people won’t just lose interest trying to find your location. Many people won’t even know your business exists at all.

Make sure you’ve submitted your website to Google Maps and that you’ve claimed your listing there. When filling it out, always give complete information.

But don’t stop there. Upload photos of your business to make it easier for customers to recognize, and so you can be sure you’re putting your best “face” forward online.

Tip 2: Don’t Forget About Online Reviews

Local SEO experts agree: online reviews can make or break your business.

In fact, 88% of shoppers trust online reviews just as much as they do recommendations from their friends and family members.

You don’t necessarily need to pay people to write positive reviews for your business. You do need to make sure you include customer testimonials on your website, that you’ve signed up for local review services, and that you’re encouraging your shoppers to leave you reviews online or offering discounts or rewards to those that do.

Tip 3: Do Your Keyword Searches

While creating engaging and original content that visitors to your website will actually want to read – and bookmark – you still need to use relevant keywords to make sure your target market can easily find your website!

Keywords, local SEO experts agree, are hugely important when it comes to boosting your site’s ranking. They often can be tailored to better click with (no pun intended) local commonly-typed phrases and popular searches.

So, you know that keywords are essential, but how and where to find them?

If you’ve decided not to yet hire professional SEO services to help, look into using free keyword generation tools. Especially popular are services such as Blumenthal’s free keyword category tool.

This tool allows you to enter your type of business and then peruse all the synonyms pulled for you by the local Google database.

Remember – no keyword stuffing! If you’re struggling, consider hiring a content writer to help you seamlessly incorporate keywords into your web content.

Tip 4: Create Targeted Location Pages

Even at the local level, you’ll find that your business serves some areas, districts, and even neighborhoods more than it does others.

Local SEO experts agree that once you’ve figured out where in your region you seem to be consistently doing the most amount of business, you’ll need to target those locations specifically.

Doing this will boost your site in the rankings of these specific successful locations. To help speed up this process, be sure to include the location you’re targeting in the URL tag, as well as the title tag. Don’t forget to include that location when you’re writing your content!

Think of this as your location keyword strategy. Remember that there’s no limit to the number of exact locations you can pinpoint here.

Tip 5: Make Sure You’ve Clearly Listed Your Business’s Name, Address, And Location – In Multiple Places

We’re not just talking about registering with several listing services or in ad copy.

Remember: not everyone is accessing your company’s website for the first time at its homepage. They’re coming to your site from a variety of links and search engine results.

Sure, while sometimes, they do land on your home page, it’s not a guarantee. You’ll lose valuable conversion opportunities, especially at the local level, if you’re not clearly placing your name, address, and phone number (we’d even venture to say you should add your store/company hours to the mix) in the header or footer of every internal page of your website.

If you have multiple locations, the same rules apply. Make sure you’ve also verified that your NAP is equally accessible and visible on your mobile sites, as well as within any apps you’ve developed as a part of your business.

There’s nothing more frustrating to a customer than taking the time to read about all the wonderful offers a company has to offer – and then being completely unable to find the location. Don’t make customers do they work to find yours: they won’t.

Tip 6: Get In Touch With Local Media

We’re not just talking about print ads. Much of local business success depends on name and brand recognition just as it does on word of mouth.

Use local SEO experts, content writers, and other creators to help you publish your articles, create content that is shareable, well-written, and optimized for local markets and media.

Don’t pay more for digital ad space in giant online newspapers. Instead, target the local publications, tv shows, and even other popular blogs and websites in your area.

Even better? Scour the popular social media accounts in your area, and ask popular users to do a collaborative sponsored post about your business.

Tip 7: Make Sure Your Website Is Optimized For Customer Satisfaction

Especially at the local level, when users have dozens of other options literally at their fingertips, local SEO experts agree that the accessibility, loading speed, intuitiveness, and even design appearance are all factors you need to pay attention to.

If your page doesn’t load fast, they’re likely to click over to your competitor’s. Especially for local businesses, who may not be able to compete with the price points of larger chains, customer satisfaction is what keeps people in your stores – and the same goes for your website.

If it’s not optimized for their use, why should they do business with you?

Tip 8: Don’t Overlook Direct Data

Direct Data is a process that individual companies go through in order to gain a higher ranking factor – and it’s something that local SEO experts already know is super important.

Basically, local companies will give more detailed data about themselves with the goal of improving their site’s ranking. Plus, these pieces of data appear directly in the search listing of your business – think of them like a micro-second elevator pitch.

If users share their locations with search engines, direct data can help make sure your name comes up at the top of the list of best places in the area. If you’re a restaurant, direct data gives customers info like whether or not you deliver, your opening times, if you’re vegetarian, and what the price point of your restaurant is.

Tip 9: Make Sure Your Site Is Mobile-Friendly

Remember: not every search happens in a web browser on a computer or laptop.

In fact, Google reports that in over 10 countries, mobile searches have already outpaced desktop ones – and that number is rising every day.

Your website’s ability to be accessed online is now a part of your Google Ranking Factor, and keep in mind too, that you’ll need to build up your presence on mobile apps that can help local consumers find your stores or learn about your services.

Plus, local SEO experts know that mobile access means you can offer in-store, same-day deals to local customers in banner ads or through automatic downloads – a great incentive to get people in your store as soon as possible.

Tip 10: Don’t Ignore Voice Search

In addition to mobile searches, more and more people are using voice searches to find the local products and services they need. If they’re driving, then think of them as “already on the way” to your store!

So how can you gain access to voice searches? Think about it: we write and speak in different ways – what keywords work for web-entered text searches won’t be the same in voice searches.

Either research or ask your team to compile voice search keywords and phrases – and make sure you’re equally considered follow-up questions that are far more common in voice searches than in online ones (where users just have the option to open up another browser tab or click a link.)

Now You’re The Local SEO Expert!

We know you’ve enjoyed these great tips, and that you’re more than ready to start implementing them into your content marketing strategy. If you’re looking for more SEO tips and tricks, check out our blog.

If you’re ready to hire local SEO experts that can make a big impact on both your local and global search engine rankings, contact us to get an SEO audit and to learn more about what our team can do to help you grow your website and your overall business.

This article was found at CLICK HERE

10 Local SEO Marketing Tips

You are reading, 10 Local SEO Marketing Tips from Local SEO Experts